Banco Santander will replace Foster’s Lager as the title sponsor of the British Grand Prix this year in a �6 million deal.
Santander bought British building society Abbey (formerly Abbey National) in 2005 but look set to drop that brand name. They are also sponsoring McLaren-Mercedes under the Santander name in a five-year deal starting this season.
More importantly the loss of Foster’s sponsorship opens up the possibility of spectators being able to buy a decent beer at this year’s race.
Related links
- Brand Republic – Santander F1 tie seals Abbey fate
- Going to a race: Silverstone
- Silverstone must adapt to survive
Tags: f1 / formula one / formula 1 / grand prix / motor sport
Cooperman
22nd February 2007, 17:23
If the marketing people at Banco Santander were really on the ball, they could do something clever with the corner at ‘Abbey’.
Geddit? Abbey? Never mind.
Keith Collantine (@keithcollantine)
22nd February 2007, 18:21
Ha! I never thought of that.
Sadly it’s probably more likely that they’d dole out a million more to Silverstone to rename the Abbey corner ‘Santander’…
Franc
5th October 2009, 10:15
Is Santander Spainish and what does it have to do with Kimi’s early and unfortunate departure from Ferrari?