Video: Schumacher and Raikkonen star in new Fiat ad

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Not to be outdone by Mercedes’ ‘Anything you can do…’ advert with Fernando Alonso and Lewis Hamilton (oh, the irony) Ferrari owners Fiat have lined up Michael Schumacher and Kimi Raikkonen to advertise one of their new cars.

The pair who have eight world championships between them swap seats in the new Fiat Bravo T-Jet.

Check out the video below and try not to smirk at the unfortunate licence plate…

More F1 advert videos:

Photo: Ferrari Media

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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11 comments on “Video: Schumacher and Raikkonen star in new Fiat ad”

  1. Dan M
    4th December 2007, 17:25

    Anyone have a translation?

    Still doesn’t beat the Mercedes Ad.

  2. Loki
    4th December 2007, 18:35

    Pretty lame in comparison, unless it transpires something really funny was said. Mercedes managed to make a great ad without the drivers exhanging any dialogue….
    In the self-evaluation section select a single technical skill and a single personal quality to analyse. State your current strengths/weaknesses in each and how you plan to develop them further.

    There

    The only good ad done between Kimi and Schumi, I think, is the Jonny Walker one on the aircraft carrier (Kimi)…albeit having a somewhat tenuous link to the actual brand and point of the ad.

  3. Loki
    4th December 2007, 18:36

    sorry, part of my assignments been pasted into that reply!

  4. alan
    4th December 2007, 20:46

    deary me who doing a management course then? – as for the ad – you would think some pretension to speed and airbags?? – wonder how much it cost compared to the mercedes?

  5. Rahul Nair
    4th December 2007, 21:36

    English subtitled version at http://www.youtube.com/watch?v=M27j_RuXV1M

  6. Profile Photo

    Keith Collantine (@keithcollantine)
    4th December 2007, 21:43

    Thanks for that I’ve replaced the video in the post with it.

  7. sidepodcast.com
    4th December 2007, 23:01

    i likes it. much better with the subtitles.

    obligatory ‘making of’ here:

    http://uk.youtube.com/watch?v=oHW6AT_Nl14

  8. verasaki
    5th December 2007, 3:06

    Is there a writer’s strike on over there, too? I think any of your readers could have written a much more engaging (and fun)ad. Still, I like the car. Gotta love Europe.

  9. ade
    5th December 2007, 9:58

    Michael: You know, it only took FIAT 18 months to get this car from sketches on a drawing board to full production.
    Kimi: Really?
    Michael: Yes, they did all their critical testing on computers.
    Kimi: Uh-huh
    Michael: Usually manufacturers take about 4 years to design and build a completely new car then test it until they’re fully satisfied with its reliability.
    Kimi: …
    Michael: How many DNFs have you suffered due to mechanical failure?
    Kimi: Hmm…. you’d better drive.
    Michael: Great! I’ve got my roadside assistance card – I get a 10% discount now I’m a pensioner!
    Kimi: I know this great pub that’s just down the road…

  10. Alianora La Canta
    5th December 2007, 11:44

    ade, that sounds like the ad script the FIAT people should have used :)

  11. Vertigo
    5th December 2007, 17:16

    FAG

    ha ha ha i am childish

Comments are closed.