In the round-up: Formula One’s alcohol sponsor says the sport could rival the Champions League football tournament.
Links
Heineken vows to refresh the profile of Formula One (The Telegraph)
"Can we make F1 as big as the Champions League? Honestly, I think so."
Vettel would have Ricciardo as teammate again (Motorsport)
"I don't mind him, I like him, I think he's a strong guy and obviously he had a good season in 14. Last year and this year it's a bit difficult always to judge because you don't know what's going on internally, but, from what I know, he's a good guy."
Fernando Alonso talks McLaren, missed opportunities and life after F1 (ESPN)
"When I came back to Renault it was my choice - I had the possibility to go to Red Bull. But Red Bull at that time was an energy drink, it was not a world championship team. No one has a crystal ball!"
Heineken announces global partnership with Formula One Management (Heineken)
"Heineken will not be visible on any F1 cars."
Jenson Button noncommittal on Formula 1 future (BBC)
"Button said that he 'hadn't thought about' his future, adding: 'I keep getting asked the question. I'm living in the moment.'"
Mark Webber says Daniel Ricciardo must 'dig deep' at Red Bull (The Sydney Morning Herald)
"I've said it before, Daniel is world champion material and he has time to achieve this dream. He doesn't need to do anything else but keep performing as he is."
Grosjean's NASCAR chance on hold until 2017 (Autosport)
"Yes, I want to do it, but it doesn't fit very well with the schedule, so its either Watkins Glen or next year."
Letter to My Younger Self (The Players' Tribune)
Mario Andretti: "At this point, Mom and Dad still don’t know you’ve been racing. When you get to the hospital, Aldo’s condition will be so bad that at one point during the night, he will be read his last rites."
What A Race Car Crash Does To Your Brain (Jalopnik)
"The diagnosis was confirmed: I had a concussion—specifically, a concussion without loss of consciousness. It didn’t matter that I hadn’t been hit in the head, either. The acceleration-deceleration process is what causes a brain to shift within the skull and become concussed."
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Social media
Notable posts from Twitter, Instagram and more:
Feel bad for the fans at #CanadianGP #F1 driver autograph session. Always one of the worst of the year for everyone.
— Jamey Price (@jameypricephoto) June 9, 2016
Fans wait in line for ages only to not know what drivers you'll be in line for. And security are aggressive….to put it lightly.
— Jamey Price (@jameypricephoto) June 9, 2016
So you could show up an hour before, get yelled at to move through line faster, and only get one autograph from Manor drivers…
— Jamey Price (@jameypricephoto) June 9, 2016
- Find more official F1 accounts to follow in the F1 Twitter Directory
Comment of the day
Who will be closest to Mercedes this weekend?
Red Bull have generally gone better than expected here, their victory in 2013 was against the run of form (for that point of the season) and of course, Ricciardo took his first win here in 2014. I think they will probably give Mercedes the closest run for their money. I also predict a top five for Force India, since I think Perez has another good chance of making a counter strategy work. If it rains then Red Bull should have it in the bag.
@Marcusbreese
From the forum
Happy birthday!
Happy birthday to Aslan Lateh!
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On this day in F1
Ralf Schumacher led brother Michael home in the Canadian Grand Prix on this day 15 years ago.
Erik vK
10th June 2016, 0:27
I’m really curious to see what Heineken can cultivate in F1. It’s a neat fit to football, with its long-standing tradition of being favoured by drunk people.
JackySteeg (@jackysteeg)
10th June 2016, 0:40
It’s great to see Formula 1 associating itself with an affordable, everyman’s product for once. That photo definitely deserves to be a caption competition, though…
alexf1man (@alexf1man)
10th June 2016, 5:48
If Heineken arranged F1’s TV contracts, they’d be as affordable as their products ;)
The Blade Runner (@)
10th June 2016, 9:04
It looks like a poor-man’s lightsabre battle with Bernie saying “I am your father…”
BasCB (@bascb)
10th June 2016, 10:48
nah, Bernie is the guy telling a story about this guy who was powerfull enough to beat death, but got killed by his apprentice … @thebladerunner
Glen Carroll
10th June 2016, 17:49
Something like; Bernie says “don’t drink and drive”, sponsored by heineken
Psychotext (@textuality)
10th June 2016, 0:52
That “letter to my younger self” was fascinating. Romantic even.
BasCB (@bascb)
10th June 2016, 7:09
Yeah, that really was a superbly strong read. Emotional, romantic, sad, full of hope. I loved reading that.
Keith Collantine (@keithcollantine)
10th June 2016, 8:52
@textuality Best thing I read yesterday. Love articles like that.
Unicron (@unicron2002)
10th June 2016, 10:27
I learnt more about Mario Andretti not that article than I’ve known about him in the past 20 years, fascinating. Inspirational.
Anthony
10th June 2016, 11:43
Really a good read, once again it puts it in perspective how dangerous motor racing was and what gladiators those drivers where…. talk about a bitter sweet championship win during the darkest of days. I am wondering what is Mario’s opinion of the Halo/Screen is?
caci99
10th June 2016, 12:10
I don’t have time to read all articles on round up, but upon your suggestion I am glad I did. Very beautiful, and the ending :) “stay true to your dream … and drive your ass off”
JerseyF1 (@jerseyf1)
10th June 2016, 13:48
Aren’t you concerned that this if this letter is actually delivered to Mario’s younger self it could lead to timeline dichotomy, destroying the universe as we know it? I’ve checked Wikipedia to read what happened at Belgium ’77 and so far all is good, I suspect this is because young Mario can’t read in English.
dbHenry
10th June 2016, 16:33
The part where he states “You’ll play the part of established racers. You’ll buy two Salas Sports racing suits from Italy and show up looking like pros. “, Love that.
My grandfather was one of those guys wearing jeans and a t-shirt with a pack of smokes rolled up in the sleeve. He built flat head Ford race motors, and was quite good at it. I have many pictures of he and the crew squating by the racecar for a photo, like the one in the article. Nice piece by Mario, touches many good memories.
Jay Menon (@jaymenon10)
10th June 2016, 1:06
I guess Fernando probably feels he vindicated by his decision to join Mclaren. He did say that nothing has changed at Ferrari, as they wont win the championship. Guess he was right. If he had stayed at Maranello, his contract would have run till end of this year, which means he would have raced there for 7 season, with no Championship.
Pity that, unless miracles do happen, he wont be able to win another championship before he retires at end of next season. I really hope Mclaren will be able to win a race or two next year, or at least make it onto the podium. I would be a shame if we dont see Fernando, or Jenson for that matter, on the podium before they retire.
Maybe they’ll team up for 2018 Le Mans?
Charles King (@charleski)
10th June 2016, 3:46
It’s commonly thought that the flicker from LCD screens may exacerbate post-concussion syndrome, though I haven’t seen any really concrete evidence about that. But this is the first time I’ve seen someone prescribed light comedies instead of action movies. Still, it’s probably a good idea not to get too worked-up and raise your blood pressure.
Looking at the photo it seems Schrader was well strapped in and had a HANS device on, so that crash must have been massive.
LovelyLovelyLuffield
10th June 2016, 4:55
1. Stef Schrader’s piece gives a new perspective on the issue of concussions. The comments are insightful, too, with key lamentations on how health insurance companies, and noting the snobbishness of some medical professionals about the issue.
2. Jenson went surprisingly well on TopGear Mk3, probably better than Ginger Evans. He can go once Harrismonkey deposes Ginger. He’d pair well with Matt LeBlanc, maybe. Who knows?
3. I have this nagging thought pop up in my brain: Esteban’s seat at Haas was where Jules Bianchi would have been had he survived the crash, or had that crash not happened at all.
4. On one hand, it’s good to hear Seb is chill with Ricciardo. On the other hand, Ferrari can just as easily screw RIC as they are scewing VET.
BasCB (@bascb)
10th June 2016, 6:54
Had Bianchi been available, Ferrari would have poored in money into Sauber last year to have him race there already and the team would be far better funded, and would off course not have had the embarresing moment with having signed 4 drivers at one time
The Blade Runner (@)
10th June 2016, 9:08
Great to see Alonso’s helmet tribute to Luis Salom.
Tony Mansell
10th June 2016, 10:23
Famously, Heineken had a 30 year agreement with the UK only to import beer with an alcohol content of 3%. Only recently were they able to make the product stronger and more in line with consumers demands……
So I don’t see a fit with f1 at all.
Dan (@dan1124)
10th June 2016, 11:03
I like Heineken and the deal seems like a good thing for the sport, on a number of fronts. But am I the only one that think it’s comically inappropriate to have your beer sponsor in your anti drink-driving ad? In the immortal words of poet Holland; “Gotta keep em separated”.
Charles King (@charleski)
10th June 2016, 11:51
“Don’t drink beer, especially this one!”
Yeah, it’s an interesting approach for a marketing campaign…
PorscheF1 (@xtwl)
10th June 2016, 12:10
@dan1124 I have yet to see man get drunk from Heiniken. They usually are sick after one…
Night Fury (@toothless)
10th June 2016, 16:46
What about Martini? Johnny Walker?
Mike (@mike)
10th June 2016, 11:17
@dan1124 I agree, that’s a poor move.
Still reckon us Aussie’s got the drink driving line right.
https://www.youtube.com/watch?v=ZVqcUjnxA1o
If you drink,
Then drive,
You a bloody idiot.
Any particularly powerful ones from other countries?
I have my reservations about alcohol sponsorship, but it will probably be good for the sport.
Mike (@mike)
10th June 2016, 11:19
Haha, flagged, I think this one is fair though.
You’re*
I hope it got flagged for my poor English, that’s down right offensive. :P
Gerry
10th June 2016, 13:22
What’s with this logo “If you drive, never drink”. Well that’s more than half the world population! Surely it should read: “If you are going to drive, never drink”
Alex McFarlane
12th June 2016, 8:40
In Soviet Russia, accident cause drink driver…
Hmm, if drivers never drank, surely we’d get dehydrated, lose performance and have a load more accidents ;-)
The joys of semantics.
Lewisham Milton
10th June 2016, 17:21
It’s all moved over to pay TV. It tries to dominate media coverage and prevent any other football from taking place the same night. It features a load of overhyped, boring, meaningless extra rounds that are just a gravy train for the clubs taking part. How can they possibly compare F1 to that?
bull mello (@bullmello)
10th June 2016, 18:51
More questions than answers…
How is a beer sponsorship going to increase the viewership of F1 and improve its (F1, not Heiny) product?
How is another sports league a rival that F1 needs to compete with?
Isn’t F1 its own worst enemy in alienating past, current and potential viewers?
Shouldn’t F1 be doing more to let fans help them promote F1 and get other potential fans excited about their favorite sport?
Does anyone really believe having Heineken on board is going to help bring more viewers to F1 at all?
Isn’t this primarily a great way for F1 to bring more cash in for their profiteers?
Am I being to cynical here and asking too many questions about this wonderful partnership that will change the world of F1 as we know it?
Solo (@solo)
24th July 2016, 13:21
Well as it was written it seems Heineken will do lots of adds and social media staff about F1.
Basically it will work like an advertiser for F1 while advertising itself along with F1.
It seems Bernie found a nice way to do marketing for F1 without having to actually use FOM money.
Ian Stephens (@ians)
12th June 2016, 18:08
So Bernie & Heineken think soccer is a good role model. Tell that to the victims of Russian football hooligans in Marseilles last night. Is that really what Bernie wants for F1?