Red Bull and Aston Martin extend tie-up into 2017

2017 F1 season

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Red Bull’s cars will continue to carry Aston Martin branding in 2017 as the F1 team and car manufacturer have extended their partnership.

Red Bull’s Aston Martin branding will remain
The forthcoming AM-RB 001 road car, which is a product of the collaboration between the two, is due to have its first run late in 2017. Red Bull chief technical officer Adrian Newey has contributed to its design.

All 150 examples of the road version of the car have already been sold. Customers will receive their cars in 2019. Aston Martin will also build 25 track-only editions of the car.

Red Bull team principal Christian Horner said “the extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged”.

“Extending our relationship with Aston Martin through 2017 was a simple and pleasing decision”.

Aston Martin president Andy Palmer said the AM RB-001 will be “the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts”.

“Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do,” he added. “It is helping us to continue to build our brand across the globe.”

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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13 comments on “Red Bull and Aston Martin extend tie-up into 2017”

  1. Is the AM RB 001 still expected to be as fast as an F1 car, or did they not stipulate whether it would be a 2016, 2017 or 1972 vintage laptime?

    1. Who knows. The track only versions might be up there doing impressive laptimes.

    2. Newey said:

      I’d say we’ll be above the average power of an LMP1 car, but less than their peak.

      And the performance level they’re aiming for is: LMP1 with the “track version”.

  2. It seems to me that RBR is trying hard to establish themselves as a car manufacturer somehow and/or as a racing brand. This partnership with AM looks a lot like what McLaren did with the F1 road car, while being an F1 competitor too. RBR doesn’t have or doesn’t want to spend the money on building a road cars department, so they partnered with AM. Even so, placing the AM badge on the RBR F1 cars is so… empty! AM’s contribution to RBR F1 program AFAIK is zero.

    1. True, but what is the Williams contribution to a Martini drink and vice versa? Sports are a marketing podium for sponsors.

      1. Didn’t know it, but is AM a financial sponsor to RBR? They have that kind of money? They don’t compare with Ferrari and Ferrari is trying to get as much possible financial back-up for their racing programs, so does AM make so much money that they afford to give to some other company just to place their badge on a certain car? I find it hard to believe, but I could be very wrong indeed too.

        1. Why not? There are a lot of brands on F1 cars that I don’t know about (nor care really). Why wouldn’t AM have sufficient marketing budget?

    2. It’s money, and money buys laptime.

  3. Feel Aston should have gone with force india with renaming it as Aston Martin F1, it would have given them good visibility and better value for money deal. with RBR they will always be lost in the Shadow of Red Bull’s brand.

  4. So what’s RBR official team name?
    Red Bull Aston Martin Tag Heuer Racing Team?

    1. Bwadr.. I hate branding! I really don’t get how it is beneficial on an economical level for those sponsoring red bull, but i guess there must be many out there who’s knowledge is only surface deep. Tag Heuer as a sponsor makes perfect sense, but credit them with an engine they never touched is imho stupid. I remember Renault being praised by Horner this year, and I can’t remember him mentioning Tag Heuer, so that would be free commercial value to Renault, and bad credit to Tag heuer. As far as Aston Martin goes, I can’t even begin to find sense in that – other than for red bull of course.

      1. Yeah. I don’t know how much Tag Heuer and Aston Martin had to pay Red Bull to be a sponsor. I wonder if they still had to pay FOM if their advertising had F1 in it. Or are every sponsor had a minimum air time every race?
        But I understand about Aston Martin-Newey collaboration, after all 150 units of 3 million each V12 AM-RB 001 has been sold out. Just like 50 units of 4 million each Mercedes-AMG F1 V6 Hybrid.

  5. Aston are using Mercedes engines in the DB11 (no doubt causing more than a few British grave spinnings). Does this partnership mean we’ll be seeing the next DB with a Renault, er Tag Heuer, engine?

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