Red Bull’s cars will continue to carry Aston Martin branding in 2017 as the F1 team and car manufacturer have extended their partnership.
All 150 examples of the road version of the car have already been sold. Customers will receive their cars in 2019. Aston Martin will also build 25 track-only editions of the car.
Red Bull team principal Christian Horner said “the extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged”.
“Extending our relationship with Aston Martin through 2017 was a simple and pleasing decision”.
Aston Martin president Andy Palmer said the AM RB-001 will be “the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts”.
“Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do,” he added. “It is helping us to continue to build our brand across the globe.”
2017 F1 season
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- Williams revenues rose in 2017 after Bottas deal with Mercedes
- Australian Grand Prix cost government £56 million last year
- “Grand Prix Driver” takes you inside McLaren’s nightmare final year with Honda
- Undisputed champion: 10 titles name Hamilton top driver of 2017
Alex Brown (@splittimes)
6th December 2016, 10:37
Is the AM RB 001 still expected to be as fast as an F1 car, or did they not stipulate whether it would be a 2016, 2017 or 1972 vintage laptime?
Gabriel (@rethla)
6th December 2016, 11:22
Who knows. The track only versions might be up there doing impressive laptimes.
praxis (@praxis)
6th December 2016, 11:28
Newey said:
And the performance level they’re aiming for is: LMP1 with the “track version”.
MG421982 (@)
6th December 2016, 11:28
It seems to me that RBR is trying hard to establish themselves as a car manufacturer somehow and/or as a racing brand. This partnership with AM looks a lot like what McLaren did with the F1 road car, while being an F1 competitor too. RBR doesn’t have or doesn’t want to spend the money on building a road cars department, so they partnered with AM. Even so, placing the AM badge on the RBR F1 cars is so… empty! AM’s contribution to RBR F1 program AFAIK is zero.
Jeffrey (@jeffreyj)
6th December 2016, 12:19
True, but what is the Williams contribution to a Martini drink and vice versa? Sports are a marketing podium for sponsors.
MG421982 (@)
6th December 2016, 15:10
Didn’t know it, but is AM a financial sponsor to RBR? They have that kind of money? They don’t compare with Ferrari and Ferrari is trying to get as much possible financial back-up for their racing programs, so does AM make so much money that they afford to give to some other company just to place their badge on a certain car? I find it hard to believe, but I could be very wrong indeed too.
JeffreyJ
6th December 2016, 15:20
Why not? There are a lot of brands on F1 cars that I don’t know about (nor care really). Why wouldn’t AM have sufficient marketing budget?
Philip (@philipgb)
6th December 2016, 12:27
It’s money, and money buys laptime.
Dev
6th December 2016, 12:34
Feel Aston should have gone with force india with renaming it as Aston Martin F1, it would have given them good visibility and better value for money deal. with RBR they will always be lost in the Shadow of Red Bull’s brand.
ruliemaulana (@ruliemaulana)
6th December 2016, 14:17
So what’s RBR official team name?
Red Bull Aston Martin Tag Heuer Racing Team?
Grosjean's smile (@testacorsa)
6th December 2016, 17:06
Bwadr.. I hate branding! I really don’t get how it is beneficial on an economical level for those sponsoring red bull, but i guess there must be many out there who’s knowledge is only surface deep. Tag Heuer as a sponsor makes perfect sense, but credit them with an engine they never touched is imho stupid. I remember Renault being praised by Horner this year, and I can’t remember him mentioning Tag Heuer, so that would be free commercial value to Renault, and bad credit to Tag heuer. As far as Aston Martin goes, I can’t even begin to find sense in that – other than for red bull of course.
ruliemaulana (@ruliemaulana)
6th December 2016, 18:03
Yeah. I don’t know how much Tag Heuer and Aston Martin had to pay Red Bull to be a sponsor. I wonder if they still had to pay FOM if their advertising had F1 in it. Or are every sponsor had a minimum air time every race?
But I understand about Aston Martin-Newey collaboration, after all 150 units of 3 million each V12 AM-RB 001 has been sold out. Just like 50 units of 4 million each Mercedes-AMG F1 V6 Hybrid.
Morty Vicar (@mortyvicar)
7th December 2016, 23:16
Aston are using Mercedes engines in the DB11 (no doubt causing more than a few British grave spinnings). Does this partnership mean we’ll be seeing the next DB with a Renault, er Tag Heuer, engine?