In the round-up: Formula One’s new commercial chief Sean Bratches says the sport will ‘re-imagine’ its approach to digital content along with its television output.
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New Formula 1 chiefs want mix of pay and free-to-air TV coverage (Autosport)
"There are going to be a number of consumer touchpoints going forward that we are going to be very proactive around, and one of them is going to be digital. We are in the process right now of re-imagining our entire portfolio of digital assets - and we really look at that as an opportunity to engage with fans."
Bottas 'not yet worried' over Hamilton deficit (Motorsport.com)
"Yeah, it is a big gap. But I'm not worried yet. It's only Friday practice and my first proper practice in a race weekend with the team."
Haas forced to remove its T-wing in Australian Grand Prix practice (ESPN)
"We ran this wing in the whole Barcelona test and never had a problem with it breaking or anything. In FP2 we had to take it off because of the moving, so we need to see what we do in FP3."
Top eight Force India’s target for Melbourne - Perez Q&A (Formula1.com)
"I think that we’re again pretty close to the top three teams. I think at least that’s what my impression was after today’s running - and after I’ve seen the tyre choice of the frontrunners today."
McLaren-Honda's problems awful for Formula 1, says Martin Brundle (Sky)
"They were better in 2016 but have gone backwards this year. It's awful for Formula 1. Nobody needs the great McLaren team, Fernando Alonso and Stoffel Vandoorne blowing up and down the back of the field."
Honda already working on major F1 engine changes for later in 2017 (Autosport)
Yusuke Hasegawa: "I am developing an improved power unit, but it will take some time to complete. I would like to have it finished and in the car within two months."
Grand Prix and AFL matches see record demand on Melbourne's public transport (Warrnambool Standard)
"Chaos is expected to reign on Saturday when hundreds of thousands of sport fans descend on Melbourne as the Grand Prix and 2017 AFL season get underway. Two AFL matches on Saturday afternoon and the first qualifying day of the grand prix will see the public transport network swamped by tourists and locals alike."
Swiss public broadcaster acquires F1 rights (Telecompaper)
"The Swiss public broadcaster SRG SSR has extended its rights to show Formula 1 races for another three years, until 2019. They will be available on free-to-air TV."
MotoGP 'better than F1', says Marc Marquez (F1i)
"With bikes we have what Formula 1 is missing. Different winners, more overtaking, more action, more show, more enthusiastic fans."
A Worryingly Deep Dive into Alan Partridge's Enduring Love Affair with Formula 1 (Vice Sports)
"It is appropriate given the enduring love he has displayed for the sport that the very first words Alan spoke to the British public concerned Formula 1."
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