Formula One will reveal its new logo design on Sunday, CEO Chase Carey has confirmed.
The new logo design has not yet been confirmed but trademark applications for three different styles have been registered by the sport’s owners (above).
“I know it’s Sunday,” Carey revealed in an interview with Sky when asked when the new logo would be introduced. “I’m not sure where in the process. Out marketing people are the experts on where we’re going to launch the logo.”
Carey confirmed one of the reasons the sport’s new owners had decided to drop the long-used current logo (below) was because of its use of ‘negative space’ in the middle of the design. “I think it was the fact that the ‘one’ was just formed out of empty space, that’s what I was told.”
Carey said he was prepared to accept some fans would not like the new design. “Any time you change you’re always going to have a mixed set of views,” he said.
“What we wanted to do is provide a fresh energy to the sport and I think we have a lot of plans and lot of things we want to do and we thought the logo is a good way to emphasise the excitement and fresh energy.”
2017 F1 season
- Stripping Verstappen of 2017 US podium was “one of the toughest decisions” – steward
- Sepang pays Haas compensation for Grosjean’s 2017 crash
- Williams revenues rose in 2017 after Bottas deal with Mercedes
- New kerbs at COTA in response to Verstappen’s corner-cutting
- Australian Grand Prix cost government £56 million last year