Formula E CEO Alejandro Agag says Liberty Media has taken inspiration from Formula E for some of the innovations it has introduced to Formula One.
Following its takeover of the sport Liberty Media relaxed the restrictions on teams using social media and increased its own use of digital platforms. It is also seeking new venues for F1 to race at including possible city centre street races in Copenhagen, Denmark and Miami, USA.
Agag sees similarities with that approach and Formula E’s, which races exclusively on street circuits and embraced social media from the outset.
“They are copying many things we do,” Agag told City AM in an interview. “But it might be a coincidence.”
On Tuesday Formula E revealed its second-generation car which will be introduced for the 2018-19 season, the fifth running of the championship. Agag believes the sport could eventually become more popular than Formula One.
“In 20 years’ time, I don’t see anything bigger than Formula E,” he said. “Formula E will be the main motor sport championship because it is the championship that is connected to the industry.”
However Agag does not rule out the possibility of the two championships joining forces in the future. “Why not?” he said. “I think that we could become one and only.”
The fourth round of this 2017-18 Formula E season will take place in Santiago, Chile this weekend. The 12-race championship concludes in New York on July 15th.
2018 F1 season
- Honda’s jet division helped F1 engineers solve power unit problem
- McLaren Racing losses rise after Honda split
- Ricciardo: Baku “s***show” was Red Bull’s fault
- “Drive to Survive Episode 1: All to Play For” reviewed
- F1’s television and social media audiences rose last year