Formula One is to launch a new streaming service allowing fans to stream live race coverage and access the sport’s video archive.
F1 TV Pro will offer live streaming of races to fans in certain regions. According to F1 “nearly two dozen markets” will be covered including Germany, France, USA, Mexico, Belgium, Austria, Hungary and “much of Latin America”.
The race coverage will be advertisement-free, available in multiple languages and give access to onboard cameras from all 20 drivers. It will include live coverage of all races, qualifying and practice sessions plus Formula Two, GP3 and Porsche Supercup support races. F1 press conferences and pre- and post-race interviews will also be shown.
The service will also provide access to an extensive archive of F1 video. This part of the service will also be available to users in most of the rest of the world under the name F1 TV Access.
Subscription fees for F1 TV Pro will be set at around $8 to $12 (US) per month. Formula One Management says the service will arrive “early in the 2018 FIA Formula One World Championship season”.
F1’s director of digital and new business Frank Arthofer said the new offering is “a cornerstone of our digital transformation”.
“F1 TV subscription products are clearly and centrally aimed at our hardest core fans, and we are firm believers that while we are bringing a new audience to the sport, we must always remain focused on delivering products and experiences that serve the most avid F1 fans.”
“Our objective with F1 TV is simple: provide these fans with the best available service to watch live grands prix and provide them with the best sports [over-the-top] customer experience in the world. Our team and our partners are singularly focused on delivering on that vision: not just for launch but over the long-term. Live streaming video is an exciting space changing almost daily.”
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