Formula One has introduced several “new ideas” aimed at improving television coverage of the sport, motorsport director Ross Brawn explains.
Brawn said the changes introduced this year are intended “to emphasise the extreme talent of the drivers and make their skills driving the cars look even more exciting.”
“There’s a specially-made microphone placed to enhance the sound of the power units, and we are interviewing the drivers immediately after qualifying, following the heat of the battle. We are doing that after the race too, capturing the emotions of the drivers on screens around the world.”
Not all of the changes F1 has made so far have been successful, Brawn admitted, following the problems which it hits delayed F1 TV streaming service when it finally launched last weekend.
“The launch did not go very smoothly,” Brawn admitted, “and apologies to our fans, but we are dragging our sport from a place where none of these initiative previously existed and we will get there.”
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2018 F1 season
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- McLaren Racing losses rise after Honda split
- Ricciardo: Baku “s***show” was Red Bull’s fault
- “Drive to Survive Episode 1: All to Play For” reviewed
- F1’s television and social media audiences rose last year