Ferrari will unveil a revised livery tomorrow ahead of the Japanese Grand Prix weekend.
Ferrari announced an extension of its PMI sponsorship deal last year. It said in February the partnership between the two “will be exclusively focused on advancing the cause of a smoke-free world”.
PMI also produces an electronic tobacco-based cigarette alternative called Iqos, which it markets as being “smoke-free”. However Iqos branding – green and blue against a while background – would be difficult to incorporate with Ferrari’s traditional red colouring in an elegant fashion.
Ferrari changed its livery at the beginning of the year following the departure of Santander. It replaced the bank’s largely white colouring with red and a thick grey stripe under the nose. Italian Moto GP team Ducati, which is also sponsored by PMI, feature similar grey colouring on their bikes.
Tomorrow’s revision to the Ferrari SF71-H’s livery is expected to involve new graphics on its wing endplates, engine cover, bargeboards and other areas.
Don't miss anything new from RaceFans
Follow RaceFans on social media:
Advert | Become a RaceFans supporter and
2018 F1 season
- Honda’s jet division helped F1 engineers solve power unit problem
- McLaren Racing losses rise after Honda split
- Ricciardo: Baku “s***show” was Red Bull’s fault
- “Drive to Survive Episode 1: All to Play For” reviewed
- F1’s television and social media audiences rose last year