McLaren has announced Andreas Seidl, the former boss of Porsche’s LMP1 World Endurance Championship team, will become the new managing director of its Formula 1 squad.
Seidl will join McLaren “during 2019”, the team announced on Thursday. His appointment is part of an extensive management shake-up which began last year.He will report to McLaren Racing CEO Zak Brown alongside McLaren IndyCar managing director Robert Fernley and sporting director Gil de Ferran. McLaren is also awaiting the arrival of James Key fromToro Rosso as its new technical director.
Key will report to Seidl and head up the technical department comprising Peter Prodromou, Andrea Stella and Pat Fry. Paul James (team manager) and Simon Roberts (operations) will also report to Seidl.
The 43-year-old was Porsche’s team principal throughout their last WEC stint. Under his leadership they swept the series’ major trophies in three consecutive seasons, winning the constructors’ and drivers’ titles as well as taking victory in the Le Mans 24 Hours.
Brown described Seidl’s appointment as doubly significant for the team. “First, it is another important step in our F1 performance recovery plan and long-term commitment to F1,” he said.
“Second, concentrated senior leadership on our F1 programme is an integral part of the long-term strategy of McLaren Racing to expand into other forms of global motorsport over time.”
“Andreas is a highly capable leader with a track record of success in everything he has been involved with and I look forward to working with him,” Brown added.
Prior to joining Porsche, Seidl worked in F1 for BMW Motorsport and BMW Sauber between 2000 and 2009. He described his new move as “an enormous privilege and challenge, which I am ready for and committed to.”
“To have an opportunity to contribute to the McLaren legacy is extremely special and inspiring,” he added.
“McLaren has the vision, leadership and experience but, most importantly, the people to return to the front, and that will be my absolute focus and mission. I can’t wait to join the team and begin working with my colleagues at McLaren, our partners at Renault and, of course, Carlos [Sainz Jnr] and Lando [Norris].”
In addition to the restructuring of its management team, McLaren has also revised the structure of the various companies which comprise the group. McLaren Technology Group has been renamed McLaren Services Ltd and is no longer the parent company to McLaren Racing and McLaren Applied Technologies. The McLaren Marketing and Team McLaren businesses have also been absorbed within McLaren Racing.
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Phylyp (@phylyp)
10th January 2019, 11:12
OK, I don’t know about him as such, but this is probably the first announcement from McLaren that gives hope that they know what they’re doing and have a long-term plan. Key running the technical side of things, with Seidl running the team, and Zak overseeing things at a higher level and addressing funding.
Pat Ruadh (@fullcoursecaution)
10th January 2019, 11:31
This seems like a great aquisition on the face of it, but much like when Capito and Boullier were both in place as COO and Sporting Director (I think) respectively, the whole thing seems a bit top heavy again….
Zak Brown – CEO
Gil De Ferran – Sporting Director
Andreas Seidl – Managing Director (F1)
Bob Fernley – Managing Director (Indy)
James Key – Technical Director
Peter Prodromou – Chief Engineer
Paul James – Team Manager
Simon Roberts – Operation Director
The article does a good job of explaining who sits where, but surely this is two many cooks? here’s bound to be stepping on toes somewhere here.
Who will hand out the Freddos?
Phylyp (@phylyp)
10th January 2019, 11:38
Alonso, in his alter-ego role as Chief Motivator ;-)
That said, @fullcoursecaution , when you list it out like that, it does seem a little complex. It might pan out favourably (remember when Merc felt top-heavy with Brawn, Toto, etc.), or not.
I’ve been quite negative in my comments about the current McLaren for a while now, so this is probably my attempt to see them in a better light. Give me my two minutes, man! :-)
Pat Ruadh (@fullcoursecaution)
10th January 2019, 12:14
Ah yes, Fred, of course! @phylyp
I would like to see them replicate the Red-Bull triangle that seems to have worked very well in the long term. Brown (Marko), Seidl (Horner) and Key (Newey) perhaps, although Prodromou is a valuable piece on the board too.
I’m not convinced of the value DeFerran brings, outside of being Nando’s Indy coach… He seems a natural fit for Fernley’s current job, and Bob is wasted in that minor role.
I’d rather they freed him up to run Renault or Williams or something. Or give him the F1 managing director post and let Seidl run a different F1 team.
Joao (@johnmilk)
10th January 2019, 13:53
No, he is the owner, everyone reports to Alonso, especially Zak
anon
10th January 2019, 19:37
@fullcoursecaution, quite a few teams have a fairly top heavy organisational structure when you look at them.
For example, if you were to look at Force India at the start of the year, their organisational structure for individuals in comparable roles was as follows:
Team Principal – Vijay Mallya
Deputy Team Principal – Rob Fernley
Chief Operating Officer – Otmar Szafnauer
Technical Director – Andrew Green
Sporting Director – Andy Stevenson
Production Director – Bob Halliwell
Chief Engineer – Tom McCullough
That is just part of the senior management (not mentioning the chief designers, heads of individual departments and so forth). Now, Mallya’s removal means that his role as Team Principal went to Szafnauer, but it is not as if they are that light in the senior management ranks.
Similarly, other major teams are not exactly light in terms of senior management either – this is part of Red Bull’s senior management:
Team Principal – Christian Horner
Chief Technical Officer – Adrian Newey
Chief Engineering Officer – Rob Marshall
Chief Engineer (Car Engineering) – Paul Monaghan
Chief Engineer (Performance Engineering) – Dan Fallows
Technical Director – Pierre Waché
Team Manager – Jonathan Wheatley
Head of Production and Logistics – Paul Field
Again, that is not the full list – that is just a section of the more public roles that Red Bull mention, and it shows that Red Bull are quite a bit more top heavy than perhaps you realised.
Pat Ruadh (@fullcoursecaution)
10th January 2019, 19:48
Hmm fair play anon, quality RB knowledge there!
I kinda had the first impression this was a desparate ‘were slow so let’s just hire ALL the talent and hope it leads to gains’ sort of move, but perhaps it’s just par for the course as you say
Alianora La Canta (@alianora-la-canta)
10th January 2019, 21:30
anon, your point about positions is very well-made. I do wonder if the matrix style is what is tripping McLaren up compared to the more linear approach seen elsewhere – not so much because of inherent weaknesses (Ron Dennis, when he originally introduced it, made it work very well) but because a weaker manager and/or one watching their back for power-plays (real or imagined) and/or one trying to keep track of too many relationships (internal or external) simultaneously won’t be sufficiently capable of keeping everything straight to optimise things the same way.
Pat Ruadh (@fullcoursecaution)
10th January 2019, 12:19
With the Porsche man coming on board I would bet on Brendon Hartley becoming McLarens development driver
ruliemaulana (@ruliemaulana)
10th January 2019, 14:55
@fullcoursecaution That would be great. From all his comment about how his own car behave and how deep technicality he explain it, I think he was one of the best development driver.
Ldom (@ldom)
10th January 2019, 14:02
If it means hearing less of Zak Brown’s marketing BS that fools no one, then it’s a good thing.
faulty
10th January 2019, 18:16
Actually, I expect the ZBMBS quota to be upped, if anything he’ll have more free time to do what he really loves: grab a TV mic.
Phylyp (@phylyp)
10th January 2019, 21:45
Karaoke?
Pat Ruadh (@fullcoursecaution)
10th January 2019, 21:57
You can what you like about his management style, the man rocks a mean Copacabana
Nelson Muntz
11th January 2019, 18:21
Once you see him as a real life version of Martin Prince from “The Simpsons”, you can’t go back.
Sumedh
10th January 2019, 14:08
“Second, concentrated senior leadership on our F1 programme is an integral part of the long-term strategy of McLaren Racing to expand into other forms of global motorsport over time.”
This is the issue. The long-term thinking is to do other sports. However, the only reasoning behind them choosing other motorsports is that Alonso wants to do them.
Other teams have better justification for their non-F1 sports activities:
1. Mercedes is doing Formula E because in the global scheme of things, they identify with the automotive electric future and Formula E supports that vision.
2. Red Bull does other daredevil sports because those sports identify with Red Bull’s daredevil brand image.
3. Ferrari doesn’t do any other sport stays exclusive to F1 and exclusivity is also a critical part of the allure of the Ferrari brand.
Mashiat (@mashiat)
10th January 2019, 14:19
I’m fairly certain Ferrari race in WEC. Not in LMP1, but they do.
Sumedh
10th January 2019, 14:25
That program is run by Corsa Clienti right? Does it recieve factory support in any form?
Alianora La Canta (@alianora-la-canta)
10th January 2019, 21:38
Ferrari (the automotive company, of which the F1 team is considered an indivisible and inseparable part) supports Corsa Clienti itself in that it is the 100% funder and organiser of it. CC does not itself compete in any series, being a support network for others to race Ferraris (mostly at international level, though it takes some interest in Italian sportscar series also). However, it does not fund the various otherwise-privateer teams across the world who use Corsa Clienti resources to various degrees. Risi Competizione, which only has a low use of the system and has highly variable results in IMSA, is considered a privateer team. AF Corse, which uses them a lot in GTE and LMP2 alike (including drivers in many key roles, who are effectively selected by Corsa Clienti and remain on Ferrari’s retainer), is deemed a semi-works team.
Ferrari acknowledges them mostly when it suits them. It is considering LMP1, but I’m not sure whether even that is intended to be a separate entry, as distinct from being Corse Client support of a privateer team making that leap. (If the hunch is correct, three guesses which team will be running the cars).
MrBoerns (@mrboerns)
10th January 2019, 14:09
yeah yeah yeah but when will Zac take his overpriced hat?
faulty
10th January 2019, 18:20
By @dieterrencken‘s twit the other day in which he thanked Ferrari for sending them their sporting yearbooks, I think they have 3 sporting programs: F1, their Clienti thing, and GTs.
Jay Menon (@jaymenon10)
11th January 2019, 2:44
Alonso’s quest for his third title continues.
Malcolm Smethurst
11th January 2019, 10:01
Another big name. Would have been a bit more encouraging if he was going to bring the entire resources of the Volkswagen Group with him, though.
Asanator (@asanator)
11th January 2019, 11:26
Slowly slowly catchy monkey!