McLaren has landed a new sponsorship deal with Swedish chocolate drink brand Huski Chocolate for the 2019 F1 season.Lando Norris and Carlos Sainz Jnr will also display Huski logos on their overalls.
“Huski Chocolate has always been about lifestyle and adventure, so what better platform to support our further expansion than the unique lifestyle of Formula 1,” said Huski chairman Fredrik von Essen.
Huski is introducing a new cold version of its hot chocolate drink. “After we met with McLaren at the team’s headquarters in the UK, we were convinced that they were the right partner to help us market our new unique cold chocolate drink worldwide,” von Essen added.
McLaren Racing CEO Zak Brown has previously said the team hit its goal for adding new sponsors last season and he expects to repeat the same level of sponsorship growth during 2019.
“We’re pleased to have Huski Chocolate on-board with our team and support the company in their ambitious plans by introducing them to our global sport,” he said.
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33 comments on “McLaren signs Huski Chocolate as new sponsor”
5th February 2019, 10:32
Will they play nice with Freddos?
5th February 2019, 11:19
they are really cutting the ties with Eric Boulier aren’t they?
5th February 2019, 18:20
@phylyp, whilst I am sure that many will make a lot of Freddo based jokes about this deal, considering the questions swirling around Rich Energy at Haas and now FuturoCoin at Red Bull, I’m just relieved to see a sponsorship deal being announced where the sponsor isn’t suspect.
5th February 2019, 18:35
I have to agree with that. When I was looking at the MLM link that Ziomal posted, I was wondering how it was that F1 is slipping back into shady sponsorships, after a brief period of relative cleanliness.
Or maybe nature abhors a vacuum, and with the former Racing Point Force India having severed ties with Kingfisher and Sahara, there just needed to be some other suspect sponsors in the paddock.
Having said that, I have no regrets about taking cheap potshots with wisecracks like the above ;-)
Fer no.65 (@fer-no65)
5th February 2019, 10:52
I don’t know but it sounds so funny! That “unique lifestyle” used to be smoking cigarettes, champagne, fancy ladies, expensive watches… now it’s the perfect platform for chocolate drinks. Not judging, just saying.
5th February 2019, 11:27
And adventure, @@fer-no65 . Don’t forget the adventure.
“And I crept stealthily into my kitchen
Not knowing what awaited me around the corner
I found a handhold, and took a firm grip
Pulling on it, I was bathed in a brilliant radiance
Basking in the glow of my fridge’s light
I spied the object of my adventures
The goal of my exploration
It was (wait for it, drumroll)
A bar of Huski, calling out to me
Asking me to devour it
A noble sacrifice, towards my ever-growing girth”
PS: Don’t say I didn’t warn you about the influence behind today’s comments.
5th February 2019, 13:56
@phylyp Good one! Tequilla certainly works for you.
5th February 2019, 21:55
@fer-no65, that same lifestyle also included condom manufacturers, pornographic magazines, toymakers, fridge manufacturers and caravan manufacturers, just to list a handful of the weird and wonderful sponsors and manufacturers that have cropped up over the years. The sport might have tried to present an image of glamour, but it hasn’t always lived up to those aspirations over the years.
6th February 2019, 19:36
@fer-no65, that same “unique lifestyle” was also used in the past to promote anything from condoms and pornographic magazines through to fridges, caravans, model cars, crockery manufacturers and suppliers of tea, just to pick a few examples of the eclectic businesses that have been involved in F1 over the years. Luxury and glamour isn’t necessarily something that the sport has always lived up to.
5th February 2019, 11:07
I think that at Ferrari they are laughing out loud.
“Fare la figura del cioccolataio” translates literally into “Appear as a chocolate maker”,
but it means “To make a fool of yourself”. (Dont know why :D )
5th February 2019, 11:29
Lol, good to know @nugolo, and with Freddo association, possibly quite appropriate for McLaren…
5th February 2019, 11:22
Don’t they sponsor similar things to RedBull when it comes to winter sports? And boat racing too?
Curious to see how the livery will turn out if they have any influence on it, will the McLaren be red again, but instead of cigarettes they will sponsor chocolate?
Zak as a marketing guy however did miss a great opportunity with Freddos
5th February 2019, 11:30
@johnmilk – My reading of it is that they’re not a title sponsor, so unlikely that the car will turn red (out of sponsorship, can’t speak for embarrassment). However, it is likely that the red wing itself might be red, let’s see how that turns out.
5th February 2019, 11:33
5th February 2019, 11:55
red wing itself might be red was a much better comment @phylyp
5th February 2019, 16:54
Anything better than chocolate-brown. :P
5th February 2019, 23:20
A red rear wing on an orange car would look strange. I don’t think it would be a good look. But Huski may not want their logo on a blue background either. I half and half reckon they’ll make it black.
5th February 2019, 12:04
That makes me probably the poor version of a billionaire :P
But I have be honest, well done by Zak to sign another sponsor. I believe he is now nett one up since he started.
5th February 2019, 23:25
Pat Ruadh (@fullcoursecaution)
5th February 2019, 12:16
McLaren F1 Team – powered by Huskies
5th February 2019, 12:24
@fullcoursecaution – nice!
5th February 2019, 13:29
@fullcoursecaution Elevating ‘Dog of a Car’ to a whole new level
5th February 2019, 16:38
don’t chocolates kill dogs?
5th February 2019, 16:46
“From the desk of Zak Brown
Dear Mr. Joao,
I would like to express my gratitude to you for providing me with the latest justification to use when explaining McLaren’s failed 2019 F1 campaign to the board. You are a true McLaren fan.
As a token of my gratitude, here’s a bag of Freddos. Contractual obligations prevent me from giving these to the staff anymore.
6th February 2019, 9:58
oh stop it you
Now I want people to tell me that I am always badmouthing McLaren when Zal Brown himself told me I am a true McLaren fan. No nestle here guys, no nestle
5th February 2019, 12:36
Well now we know what will be in the drivers’ drinks bottles during the races.
5th February 2019, 12:46
So many jokes, so little time.
But seriously, good for them for landing another sponsor.
5th February 2019, 13:43
Kimi needs to get in on this action, surely some icecream sponsorship is begging? “Leave me alone, I’m having a mint choc chip! Delicious and crisp. Mmmn.”
6th February 2019, 0:29
5th February 2019, 14:27
Decent logo, which, from a purely superficial perspective, is all that matters, really.
5th February 2019, 15:06
Definitely a good fit, the last few Mclarens have all been dogs as well.
On a positive note its good to see so many sponsors coming in. Im guessing they’ve all lowered their cost matrix. It’s not the same as when JPS Lotus or Marlboro McLaren were on the cars but then im not 10 either !
Eligio J Rosa (@idmjungle)
5th February 2019, 17:43
Does that mean that they are returning to Red and White?
5th February 2019, 20:17
““After we met with McLaren at the team’s headquarters in the UK, we were convinced that they were the right partner to help us market our new unique cold chocolate drink worldwide””
This sentence makes me laugh.
Comments are closed.