Haas has revealed its new livery for the 2019 F1 season featuring the branding of title sponsor Rich Energy.
The car presented at the Royal Automobile Club in London on Thursday is not the VF-19 it will race in this year’s Formula 1 world championship, though it does feature a 2019-style wider front wing. The VF-19 is expected to appear in time for the start of pre-season testing on February 18th.“We’re absolutely over the moon to be in Formula 1,” said Rich Energy CEO William Storey. “It’s a perfect platform for our brand.
“We’re looking forward to taking Red Bull on, on and off the track, and challenging them. We’ve got a perfect partner in Haas who I believe are the best-run team on the grid and we’ve got an awful lot in common as organisations.”
Haas announced last October it had secured backing from the British energy drink brand. It is believed to have beaten competition from at least two rival F1 teams who were linked to Rich Energy.
The American-owned, British-based team is heading into its fourth full season in F1. It has worked its way up the constructors’ championship standings during its first three seasons, rising to fifth last year.
The team has retained its driver line-up of Romain Grosjean and Kevin Magnussen for a third consecutive season.
Video: Haas reveals new F1 livery for 2019
Pictures: Haas reveals new F1 livery for 2019
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Steve
7th February 2019, 11:07
Dam that’s nice
Marshall Matthews (@hove9)
7th February 2019, 11:07
It’s rather like Grosjean’s old Lotus livery.
Phylyp (@phylyp)
7th February 2019, 11:22
@hove9 – agreed, it reminded me of that.
Machinesteve
7th February 2019, 13:40
Ah so now we know where the money is coming from……….does anyone have a light?
GeeMac (@geemac)
7th February 2019, 11:10
Well that’s…ok…I guess. Not great, not offensively bad.
MrBoerns (@mrboerns)
7th February 2019, 13:37
lets face it, everything about Haas is just vaguely dull
Jimmi Cynic (@jimmi-cynic)
7th February 2019, 21:22
@mrboerns: Indeed. Black is the new gray.
Fer no.65 (@fer-no65)
7th February 2019, 11:10
Not bad given that I like black cars… the 98 Arrows, the first Sauber…
But what is it with Haas and its liveries? why do they make it so basic? appart from the lines at the nose, it’s basically a black car with lettering.
Joao (@johnmilk)
7th February 2019, 11:12
everything is a billboard
Fer no.65 (@fer-no65)
7th February 2019, 11:16
@johnmilk you mean blackboard :P
Sundar Srinivas Harish (@sundark)
7th February 2019, 15:08
The chalk they’ve used is not regulation though. Principal Todt might have to take action against Mr. Steiner.
Ben Needham (@ben-n)
7th February 2019, 11:19
I’m also a fan of the 1998 Arrows; though I’d say the 1999 edition with the Repsol orange was tastier! One of my favourite seasons of all time livery-wise, with the Arrows, Prost, Jordan and Sauber painters bringing all kinds of colours with them.
J.A. B
7th February 2019, 15:29
Don’t forget Williams! Red, white, yellow and blue all on one car!
Broke84 (@broke84)
7th February 2019, 11:13
I rather like this, I have wanted a black car which resembles more the sauber C12 than another car trying to run a JPS livery so I am rather happy with the amount of gold they are running.
BeauRivage (@bruno)
7th February 2019, 11:15
Not bad. Nice color!
Ben Needham (@ben-n)
7th February 2019, 11:16
I think this is rather smart. Entirely expected since the day they announced the new sponsor, but it’s neatly executed and I do like the black.
I like a black livery if the other teams are bright… a fleet of black/grey/white cars doesn’t excite me!
Dutchguy (@justarandomdutchguy)
7th February 2019, 11:23
we can expect Renault to use a decent amount of black as well, even though they’ll complement it with vibrant yellow, and Red Bull will likely have a very dark car too, albeit with the characteristic splashes of Yellow and red.
Ben Needham (@ben-n)
7th February 2019, 11:56
Yes, I think it was a few years ago (maybe 2016) when we had Mercedes, McLaren, Williams, Haas and Force India all with a fairly dreary white, grey/silver or black livery.
I mainly just like variety, which is why I hope to see the pink Force India/Racing Point still on the grid; though I’ve heard rumours it won’t be (pink that is…).
Keith Collantine (@keithcollantine)
7th February 2019, 11:18
Looking at it in the flesh, it’s a big improvement over what they had before. I don’t think the gold lettering will show up well on television though. Which is probably why haas have got their logos in white.
bosyber (@bosyber)
7th February 2019, 11:41
Good to hear it’s an improvement @keithcollantine; I myself am rather relieved it isn’t too much faux-JPS livery but still in the HAAS mold, even if the nose changed from red/grey to goldish, and apart from the mirrors it’s just the lettering, and logo on the halo (that bit is clever). Though I have to admit, it is still a bit, well solidly unspectacular looking. I think that’s fitting with the image HAAS wants, but wonder how that suits Rich Energy.
I agree with what you say about the gold lettering – there’s a reason the Enstone Lotus quickly switched to pale yellowish instead of gold, so it was visible on TV; wouldn’t be a surprise to see that happening here either.
Fer no.65 (@fer-no65)
7th February 2019, 12:22
@keithcollantine good point about the gold… maybe as @bosyber says, they’ll tune it after they see it on the telly.
Although it was fairly easy to improve what they had, tbh!
Phylyp (@phylyp)
7th February 2019, 15:52
Oh, good to know I wasn’t the only one who hated their battleship gray colour palette.
I really liked their smart driver kit (black with bits of red/white), though; it was just the car that looked boring from ahead. Granted, their 2017 looked boring from more angles!
Dutchguy (@justarandomdutchguy)
7th February 2019, 11:21
Looks better, and I like that they have got some more sponsorship presence
doesn’t look much like the Haas we knew tho
Zafka (@jjlehto)
7th February 2019, 11:27
Absolute meh
Lee
7th February 2019, 11:27
Not too bad, but could have been so much better. The ‘Peak’ logo looks so out of place and ruins an otherwise fairly clean design.
The implementation of the Rich logo (aka ‘Whyte Bikes’) is inconsistent too – the emblem appears above, to the left and to the right. When it’s on the right, it reads as ‘Richy’.
Travis Daye (@travis-daye)
7th February 2019, 11:57
Oh yeah, I wondered why the logo seemed familiar… it’s incredibly similar to the Whyte logo, wonder how they got away with that!?
Lee
7th February 2019, 13:00
They haven’t, yet – Whyte are taking them to court apparently.
Fer no.65 (@fer-no65)
7th February 2019, 12:21
That’s major rip off! I didn’t know Whyte Bikes, great tip.
Sundar Srinivas Harish (@sundark)
7th February 2019, 15:10
There’s two more offshoots to the horns on the extreme right and left, so I think Rich Energy is safe. /s
tony mansell
7th February 2019, 11:28
I love this time of year and I had high hopes as it is black and gold, the colour men of a certain age remember from f1 cars of their youth. I blame CAD but they’ve blown it.
wobs
7th February 2019, 11:34
Disappointing, the concept liveries that Rich Energy were posting on their social media were far nicer :(
bernasaurus (@bernasaurus)
7th February 2019, 11:35
At 160mph, even in HiDef, it’s going to look like a black car with HAAS written on the side.
The quotes from Rich Energy don’t placate any fears that the product doesn’t really exist; “The detractors have never met me” is not exactly multinational CEO speak.
bosyber (@bosyber)
7th February 2019, 11:44
On the livery – I wonder if that’s exactly what HAAS intended :p
Ahm, yeah, those quotes. I still wonder whether HAAS got a covered check, and where that money comes from, but I guess it’s not my problem :)
montreal95 (@montreal95)
8th February 2019, 5:44
@bosyber @bernasaurus Yawn at those comments. Sure Haas are stupid enough to put someone’s logos on the car that they’d yet received a payment from… yeah right! I guess that’s why Gene Haas is a billionaire and you’re armchair experts. Some CEO’s cultivate a non-corporate or even anti-corporate image that’s all. Richard Branson is another example like that.
bosyber (@bosyber)
8th February 2019, 7:54
Well, at least they have a fan then @montreal95 and you yawned strong enough to then respond.
I have nothing against Haas, he seems a smart and capable guy. I do think that the image he wants is a bit solidly, capably boring (as their livery showed), and at the same time plucky, American upstart team; doesn’t quite match what Rich seems to go for, so in that respect it is a bit odd.
But, I ‘d guess he saw a kindred spirit in Storey, and I am sure he has got some solid money before committing. Still remain sceptical obout goals and setup of Rich Energy though, and Storeys bluffing comment only accentuate my doubts.
But I won’t buy any caffeine/sugar unhealthy energy drink anyway, so it doesn’t affect me personally, and nor does Haas F1.
montreal95 (@montreal95)
8th February 2019, 8:36
@bosyber Don’t drink energy drinks and not a fan of the Haas team. However an F1 team getting a solid amount of sponsorship money is always a good thing whether it suits the image or not. Whatever, the point of my reply was the sort of comment like “Oh the CEO’s comments don’t inspire confidence his product exist” or “did Haas get the check upfront”. Well no one cares if you’re not confident because his comments were not made for you. And who are you to question Haas financial acumen, they do all right without the armchair experts auditing thank you very much. It’s just very easy making comments on the internet everyone is suddenly an expert in everything right?
bosyber (@bosyber)
8th February 2019, 10:12
@montreal95 indeed.
ddd (@fandukaja)
7th February 2019, 11:36
Was fan of previous greyish liveries but this one looks decent. Kudos for Rich Energy logo placement on Halo – perfectly fitted. Lotus comparison is obvious, can’t deny that, but also reminds me McLaren MP4-30/31 a little bit.
Wonder if this colour scheme will play out as “Black Arrow” during broadcast…
Lewisham Milton
7th February 2019, 12:33
They’ll have to be careful how they say “black Haas”. Everybody’s matey Crofty will be able to chortle at his own joke all year if he thinks of that one.
Alex (@arobbo)
7th February 2019, 11:40
I don’t know whether I should like it because it looks similar to an old Lotus, or whether I should not cause I it just looks too… dark?
Eh, guess I’ll wait to how it looks on TV.
Jere (@jerejj)
7th February 2019, 11:44
A decent livery color scheme, although I slightly prefer the previous grey/red/white combination.
kpcart
7th February 2019, 11:47
Best livery of 2019 so far! The images they posted online are of the 2019 car right?
squaregoldfish (@squaregoldfish)
7th February 2019, 11:51
From the text above:
“However the car presented at the Royal Automobile Club in London on Thursday is not the VF-19 it will race in this year’s Formula 1 world championship. That is expected to appear in time for the start of pre-season testing on February 18th.”
squaregoldfish (@squaregoldfish)
7th February 2019, 11:51
That was supposed to be a reply to @kpcart
kpcart
7th February 2019, 11:57
I know that the car presented was a show car from 2018, but motorsport.com says they released photos of 2019 car online.
kpcart
7th February 2019, 15:31
@squaregoldfish check the new article, I was right.
BlackJackFan
8th February 2019, 5:12
Nothing like smugness… ;-)
MB (@muralibhats)
7th February 2019, 11:54
Is HAAS only team to not utilize the sidepods for title sponsor?
Sundar Srinivas Harish (@sundark)
7th February 2019, 15:11
Haas is using F1 to promote their machine tools, so technically Haas is the title sponsor of Haas. Rich is just coming along for the ride.
FERCSA (@fercsa)
7th February 2019, 11:58
Like a fancy black coffin.
Minardi (@gitanes)
7th February 2019, 12:03
Well I didn’t even notice the halo at first so I like it
ColdFly (@)
7th February 2019, 12:10
Underwhelmed.
I was expecting more from the marketing input by Rich Energy (you won’t succeed selling sugary drinks unless you’re an ace at that).
Of all the sponsors only HAA5, Jack & Jones, and PEAK stand out.
PS I assume the Rich CEO wasn’t present given the strict dress code ;)
ColdFly (@)
7th February 2019, 12:16
PPS https://mobile.twitter.com/rich_energy/status/1093478199059722240/photo/1
JimG (@jimg)
7th February 2019, 12:31
Well, almost ;-)
tony mansell
7th February 2019, 13:13
Hay you should’ve seen the previous f1 car they had on the stage. It was so bad people were still booing when Haas’ car was wheeled on
MaliceCooper
7th February 2019, 14:20
You should have seen the car they wanted to do.
hahostolze (@hahostolze)
7th February 2019, 12:32
A bit too much black for the JPS look, but a great looking car none the less. Shame it has to come through the charlatans of Rich Energy.
kpcart
7th February 2019, 12:53
What makes them different then other capitalist companies already in f1? Red bull for starters, also an energy drink.
Pat Ruadh (@fullcoursecaution)
7th February 2019, 13:04
Red Bull had a successful energy drinks company before venturing into F1.
Rich Energy appear to be trying to do it the other way round.
Bernasaurus
7th February 2019, 13:17
Nobody has ever seen a can anywhere, let alone someone drinking one. They’re jumping in with Coke (Monster) and Red Bull but with money from the ‘Dildo Brothers’, who’s wealth isn’t going to make a dent in a market they’re at least 10 years too late to jump into. It’s got disaster written all over it, until someone actually spots a can.
kpcart
7th February 2019, 13:28
Well they have the funding so who cares. I don’t care for any companies, and I would prefer car manufacturers didn’t have so much power in f1.
ddd (@fandukaja)
7th February 2019, 13:38
Having “Fyre” documentary seen recently, I won’t be surprised if Rich Energy at some point would turn out to be not so rich…
I mean being able to pull out scam of this caliber would be quite achievement, but I think there is nothing those shady CEO’s can’t do these days.
Pat Ruadh (@fullcoursecaution)
7th February 2019, 14:20
CEO William Storey reckons the companies detractors are ‘living on another planet’, and ‘not in possession of all the information’, but as a UK registered company, their information is publicly availalbe.
Their website boasts a ‘£50m manufacturing facility’ yet they have declared £1.7m total assets.
Pat Ruadh (@fullcoursecaution)
7th February 2019, 12:32
I’m dumbfounded this day has actually arrived. Looking forward to the familiar Haas livery later in the season.
StefMeister (@stefmeister)
7th February 2019, 12:39
I noticed that they have moved the mirrors further outboard, But did they not move them inboard in 2010 (In both F1 & GP2) because drivers complained they didn’t have a good view of the outboard mirrors?
If I recall the problem was that with them on the side of the cockpit drivers can get a glimpse of a car having a look to get alongside them in there peripheral vision but when they were mounted outboard until 2010 they didn’t have any sight of the mirrors unless they actually glanced over at them which was leading to situations where drivers were been suddenly surprised finding a car alongside them which was leading to some silly looking accidents.
Chris Lloyd (@chrisr1718)
7th February 2019, 12:55
You know this is not the 2019 car, just the livery…
kpcart
7th February 2019, 15:33
Look at the released renders, it’s the 2019 car. Keith just put another article up to reiterate that. The car at the presentation was a 2018 show car.
BlackJackFan
8th February 2019, 5:16
Persistent fellow, aren’t you…? ;-)
kpcart
7th February 2019, 12:56
For a while there were whispers rich would replace martini as Williams title sponsor… I can’t imagine the comments if Williams had this livery. I actually like it, but reading the comments above…
AliceD (@aliced)
7th February 2019, 13:00
Wow I love it. The grey they had before was disgusting.
Arnold Triyudho Wardono (@ernietheracefan)
7th February 2019, 13:06
[I]Macross 7 intensifies..!![/I]
MLD
7th February 2019, 13:32
The video of the unveiling is pretty amazing:
https://www.youtube.com/watch?v=PGrBWoMqpVI
Guenther Steiner, the only F1 team manager unwilling to spout a bunch of press-release BS about the synergy between their new sponsor and the team. Love him.
Hans Herrmann (@twentyseven)
7th February 2019, 13:41
You really never know how the F1Racefans set are going to react.
I scrolled down expecting praise heaped upon praise sprinkled with adoration. But.. Not so.. More of a MEH..eske response.
IMO it looks like a car livery that hasn’t been corrupted by a committee of competing sponsors and ticks many of the boxes I like.. Simple, old school and aggressive but that’s just my opinion
cookie71 (@paulcook)
7th February 2019, 14:02
+1 – I thought it looked good. Much better than bland grey.
tony mansell
7th February 2019, 14:02
Its a missed opportunity when the colours of the title sponsors give you an easy win. This is a comments section, people gonna comment, its all IMHO, that’s a given. No need to say it twice
kpcart
7th February 2019, 15:34
What do you mean by easy win????
Hans Herrmann (@twentyseven)
7th February 2019, 16:05
The association with “Rich” does cheapen the livery. I was initially judging the livery on face value. Interesting that it would influence people’s (including mine) opinion.
Hakk The Rack
7th February 2019, 13:43
They should put that haas logo in gold too.
Niefer (@niefer)
7th February 2019, 14:03
Rich energy, poor livery.
If only it was golden with black details…
But no. A car to confuse with Renault, which will probably come black as well.
Glad that Haas is making some bucks, though.
kpcart
7th February 2019, 15:37
Renault should be yellow, the predominantly black livery of previous Renaults was because of a disgusting sponsor JPS tobacco. Renault’s normal corporate colour is not like rich energy or JPS.
Coanda (@ming-mong)
7th February 2019, 14:21
too safe.. I like black and gold but not this… I would have liked to seen flat/mat black like what RBR did.
Maciek (@maciek)
7th February 2019, 14:26
It’s alright, but boring really. That logo is begging to be much bigger, could spread out from the nose and down along the sidepods.
Bort (@alsonamedbort)
7th February 2019, 15:29
Ew.
J.A. B.
7th February 2019, 15:32
Hmmm, not sure how I feel about black, gold and white. It’s different I suppose. Perhaps it’ll look better on the new car.
Moose
7th February 2019, 16:09
I wish the HAAS logos were given a thin outline in the gold, or Haas red, to make them pop a little more. Otherwise, not bad.