Alpine logo, Bahrain International Circuit, 2021

BWT joins Alpine as title sponsor after split from Aston Martin

2022 F1 season

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Alpine has announced Austrian water treatment company BWT will be its title sponsor for the 2022 Formula 1 season.

The team will be officially known as BWT Alpine F1 Team. Its new A522 chassis, which is due to be launched next week, will also incorporate BWT’s distinctive pink branding colour.

BWT has joined Alpine following a five-year stint sponsoring Aston Martin, which was previously known as Racing Point and Force India. During the team’s earlier incarnations it was painted largely in pink, but its switch to British racing green last year following its rebranding as Aston Martin left little room for BWT’s colours.

Alpine indicated the new sponsorship arrangement will last for several years. The two companies will co-operate on efforts to reduce their carbon footprint and end the reliance on single-use plastic.

“Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single-use plastics,” said Alpine’s sales and marketing vice president Cedric Journal. “We are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste.

“In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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  • 20 comments on “BWT joins Alpine as title sponsor after split from Aston Martin”

    1. “BWT has joined Aston Martin following a five-year stint sponsoring Aston Martin”

      A minor revision required.

    2. So, should we expect a pink Alpine? :)

      1. @fanatikosf1 An Alpink! Sorry, I’ll leave myself out

    3. I imagine they’ll probably just swap out the red section at the rear of the engine cover for the BWP pink.

    4. What a shame. I really liked the tricolour livery they had last year. Now it will be that ghastly Baby pink. Wish they would use a metallic electric pink, that would look much better on camera.

    5. Where’s Otmar? Isn’t that a full package?

      Those types of business are done way back. So the rumors of his Alpine transfer started at the time this was being signed.

      Let’s wait and see then. Maybe some gardening leave is in effect.

    6. I don’t know how Alpina is going to handle this deal, aesthetically. Blue (as well as white and red to a lesser extent) is really the basis of brand communication and renewal. It’s a distinctive color on the grid like ferrari red can be. I understand the importance of such a sponsor, but it falls precisely when Alpine needs to create a real identity. In any case, I respect their team of graphic designers who, I hope, have put all their talent into marrying blue and pink correctly.

      1. I don’t have so much faith in the graphic designers…. It’s not an area where F1 usually excels!

        I think they’ll go for the testing livery (as below) from last year but will replace the black with pink.

        https://www.formula1.com/content/dam/fom-website/manual/Misc/2021preseason/Alpine/3255fdc7-9c2b-4e77-9a33-dd1670bd2ccc.jpg.transform/4col-retina/image.jpg

        1. Ah yes you’re right. I think that in the era of modern F1, graphic designers are subject to constraints such as the optimal visibility of sponsors, the colors that stand out on TV, etc. Practically no purely aesthetic notion.

          I wonder if cycling isn’t worse in terms of design (but that’s changing).

        2. Sad, but true :(

          To me, Mercedes and Red Bull are the only exception to this. Their sponsor names are thoughtfully laid out and blend very well in the branded tasteful colour scheme of the car. In that respect, the first Alpha Tauri livery was also bang on, but they managed to ruin it last year.

          Having said that, the teams get away with it as most of their fanbase are easy to please: E.g. Just make it racing green with a humongous British flag at reveal.

          1. Dutchguy (@justarandomdutchguy)
            11th February 2022, 14:07

            In that respect, the first Alpha Tauri livery was also bang on, but they managed to ruin it last year.

            That livery didnt get nearly enough scrutiny. Absolute backmarker-ish effort. A clunky looking livery that does not follow the lines of the cars AT ALL and doesn’t look good on track. 2020 was sharp. 2021 was one of the worst liveries of the last few years, alongside the 2019 Williams

        3. @petebaldwin Great idea. Replacing the red with the pink would really make that graphic “pop”!

    7. Unsurprising, albeit still no Otmar Szafnauer confirmation.
      Perhaps he isn’t about to join Alpine, after all, gardening leave or not.

    8. Roth Man (@rdotquestionmark)
      11th February 2022, 11:53

      Does this mean Fernando will be litter picking at Silverstone?

      1. Depends, are you going to be there littering?

    9. Time for the Pink Renaults!

    10. Dutchguy (@justarandomdutchguy)
      11th February 2022, 14:07

      could be intresting. I always thought the Racing points would look better if they used more blue.

    11. We can disagree on the aesthetics of pink on F1 cars but we should be able to agree that seeing a sponsor stay in the sport is a big win, especially in light of some of the perhaps less than favorable new entries recently (Kingspan, Aramco, and looking back a bit further: Rich Energy)

    12. Really good for them on commercial side, but I’m sad that this means that Alpine won’t have that beautiful livery from last year anymore .

    13. I’m shocked

    Comments are closed.