Haas have unveiled the livery for their Ferrari-powered VF-23 in digital renders of the car that show the scale of new title sponsor MoneyGram’s presence.
MoneyGram’s logo will appear on the front wing, just behind the front wheels and also on either side of the engine cover, and the new red, black and white colour scheme is an extension of the MoneyGram branding. Several of the sponsors Haas attracted during the 2022 season now have an increased presence on the car too.The livery reveal also highlighted the loss of 1&1, a sponsor who personally backed the team’s former driver Mick Schumacher.
Haas, who are going into their eighth season in Formula 1, will reveal the real VF-23 closer to the start of the season. Testing is due to begin in Bahrain in three weeks’ time.
Kevin Magnussen is going into his sixth season at the team. He is joined by Nico Hulkenberg, who makes a full-time return to F1 after previously being Aston Martin’s reserve driver. World Endurance Championship racer Pietro Fittipaldi will continue to be Haas’s reserve driver.
“We head into a new season buoyed by some strong team performances last year and a return to points paying finishes. The aim for the 2023 season is naturally to do that more consistently and with Kevin and Nico I certainly believe we’ve got an experienced driver pairing more than capable of delivering those points on a Sunday.”
Haas is the first team to host a 2023 launch event. “I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the pre-season calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing,” said team principal Guenther Steiner.
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“I like the livery, it’s undoubtedly a more elevated and modernised look which is fitting as we move into a new era alongside MoneyGram as our title partner. It’s an exciting time of year for F1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead.
“We really have something to build on following last year’s performances. The whole organisation has been working hard to reach this point and obviously in Kevin and Nico we have two proven points-scoring talents locked in behind the wheel. I can’t wait to get started.”
The VF-23 will make its first on-track appearance in a shakedown run at Silverstone on 11th February. It has not been confirmed who will be at the wheel for the car’s first kilometres.
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SjaakFoo (@sjaakfoo)
31st January 2023, 14:04
I like it a lot. Looks fierce.
I dunno, I like a classic black and white livery, always have.
Retired (@jeff1s)
31st January 2023, 15:20
Never would I put sponsoring on a Haas front wing, visibility go around at first corner.
theRealMax (@millionus)
31st January 2023, 22:53
It’s a bit meh to me. Anyway seems like a lot of paint. Wonder if the black will be non-painted sections as we saw last year to save weight.
Aggimania
31st January 2023, 14:17
Minardi is back
Asanator (@asanator)
31st January 2023, 15:47
That was my first impression too.
stefano (@alfa145)
31st January 2023, 19:29
but Minardi was inspiring, though
amian
31st January 2023, 14:26
Reminds me of the late 80’s Havoline/Texaco sponsored Indycars:
http://www.lolaheritage.co.uk/2018/register/t88-00/McKinney/004.jpg
Bullfrog (@bullfrog)
31st January 2023, 15:56
Yes, made me think of Newman-No Relation too!
markp
31st January 2023, 21:53
Yes when I 1st saw this I thought of 1993 Newman Haas that Mansell won the Indy title with. When they 1st entered F1 I always expected their livery to be like this.
Sonny Crockett (@sonnycrockett)
31st January 2023, 14:27
I guess you either like Haas’s liveries or you don’t as, with the exception of their Rich Energy livery and their illl-thought Russian flag on wheels, they tend to be very similar.
petebaldwin (@)
31st January 2023, 14:34
Nice. You can’t really go wrong with a black and white livery with red accents.
Jere (@jerejj)
31st January 2023, 14:40
Cool livery
Sumedh
31st January 2023, 14:41
Looks really good.. Been a while since we had a black and white car. Surely one of the front runners for the best looking car
JezH79
31st January 2023, 14:54
Nah. Mediocre. Think it cloud be great if they get rid of the white elements and make it monochrome Black and Red.
JezH79
31st January 2023, 14:57
No Clouds but could..
BasCB (@bascb)
31st January 2023, 16:07
A lot better than staying with tooling grey though. While it is not exactly stunning, it looks far better than most of their liveries so far.
Fer no.65 (@fer-no65)
31st January 2023, 15:01
I never liked the old Haas liveries but this one gives me Tyrrell 020 vibes, so it’s alright.
I just have to understand that Haas will never, ever have an inspiring livery. Dull it’s their motto when it comes to liveries… it also happens in NASCAR.
Olivier
31st January 2023, 15:07
That red round Moneygram logo wants to be a wheel cover.
BasCB (@bascb)
31st January 2023, 16:07
Good point, a bit of a missed opportunity there.
Proesterchen (@proesterchen)
31st January 2023, 15:34
It’s not ugly.
So that’s a good thing.
MichaelN
31st January 2023, 15:54
Seems rather white from up front, and black from the side. Will be interesting to see how it looks moving around a track.
Pretty interesting that Haas can keep funding this operation with so few major sponsors.
Yaboy
31st January 2023, 15:58
From Haas standards this livery is great
Qeki (@qeki)
31st January 2023, 16:14
It’s… a Haas
Jack (@jackisthestig)
31st January 2023, 16:21
Palm Angels? I had a lot of them when I was a teenager
Louie
31st January 2023, 16:55
Points deducted for the matte finish.
Dane
31st January 2023, 19:43
They’ve been getting better. The
old gray was just awful, but this is kind of cool.
Captain Pie (@captainpie)
31st January 2023, 20:02
That Haas is looking pretty light on sponsors…
@keithcollantine are we going to getting any new sponsor watch articles?
Qeki (@qeki)
31st January 2023, 20:13
@captainpie They have two different HAAS logos on the nose..
GeeMac (@geemac)
1st February 2023, 4:21
@qeki And a “Haas Tooling” logo on the front wing endplate.
Gene Haas is using the team as advertising for his machine tools business, so I suppose it makes sense he self-sponsors.
Claus J
1st February 2023, 8:06
Front wing endplate of a Haas is the optimal advertising platform – gets a lot of attention and tv coverage :oP
Qeki (@qeki)
31st January 2023, 20:11
Has there been any black cars which were fast?
amian
31st January 2023, 21:17
Yes. They were called… uhm…. Mercedes. Ever heard of them?
Bullfrog (@bullfrog)
31st January 2023, 22:46
Fast enough to win the 2021 World Championship, arguably.
montreal95 (@montreal95)
31st January 2023, 22:21
@qeki Lots. Lotus, Brabham, Mercedes
Todfod (@todfod)
1st February 2023, 5:51
@montreal95
Mclaren Mercedes (98-99)
Qeki (@qeki)
1st February 2023, 9:30
I remember Brabham being, lotus being green and mercedes being silver but I totally forget black lives Mercedes.
mmertens (@mmertens)
31st January 2023, 20:27
Well, not the best livery, that’s for sure, but it’s also not bad, it has some character , some ‘91 Tyrrell vibes, which is cool. I hope they produce a good car, so they can achieve lots of points with 2 consistent drivers.
Cranberry
31st January 2023, 21:20
For a moment I was worried we’d get another RICH ENERGY moment, what with FTX and Binance having their recent issues, as crypto companies in general have had.
I was quite happy to see that not only is MoneyGram not a sleazy crypto company, but their fees for money transfers are quite high, I suppose it means that they can actually afford to be a F1 sponsor.
douglaswebster (@douglaswebster)
31st January 2023, 21:31
I’m wondering if we will be seeing increased usage of black in this years’ launch liveries. Several teams scaled back their colorful paint areas last year to save weight. If that is to continue this year, it might be a good idea to include it in the overall concept. Several looked like unfortunate compromises after the color-editing in 2022.
Simon
31st January 2023, 21:53
Very smart livery from Haas
montreal95 (@montreal95)
31st January 2023, 22:25
Much better than the usual Haas liveries. Not stunning, but it’s at least purposeful and aggressive.
Khürt Williams (@khurtwilliams)
1st February 2023, 1:44
I like it. I really do.
Tristan (@skipgamer)
1st February 2023, 10:51
Looks good from the side but it’s like they forgot that the view from the front exists. Could’ve done with a more aggressive design from that angle and it would’ve been ace.