Formula 1 has announced that the Hungarian Grand Prix in July will feature “the first ever F1 broadcast for children”.
F1 world champion Jenson Button and former IndyCar racer Danica Patrick will front the coverage in the UK, which will be dubbed ‘F1 Juniors’ and be joined by three children for presenting duties. Two of them already work in broadcasting with Sky, while the third is a kart racer. Their broadcast responsibilities will include interviews, co-hosting with Sky Sports F1’s usual team of presenters and race commentary.
Sky Deutschland is yet to determine who will be front of camera for it content, which it is calling ‘Sky Next Generation’. It is “holding an open casting call for up-and-coming reporting talent between the ages of 10 and 14″ to be at the helm of its content aimed at younger audiences.”
Button said: “We are really excited about giving the next generation of F1 fans a platform to show their passion and excitement for the sport as F1 continues to grow in popularity amongst younger audiences.”
Charly Classen, executive vice-president of sport at Sky Deutschland, said: “With Sky Next Generation, we have done real pioneering work in our football broadcasts and shown that we at Sky are courageous and are also prepared to rethink our broadcasts and go in other directions.
“The response to the first Sky Next Generation productions from our viewers was overwhelming and so now we’re taking the next step with the first broadcast in F1. I’m sure young motorsport fans will be excited too.”
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