Two Formula 1 teams will use special liveries at this weekend’s United States Grand Prix.
Haas, F1’s only American-owned team, will add the stars and stripes to the flanks of its VF-23 for the round at the Circuit of the Americas. The team has also announced it will have a special “tagline” for this weekend. It has chosen “we the people”, the opening phrase of the United States Constitution.
Team principal Guenther Steiner said they chose to emphasise their American background following the FIA’s decision to approve the bid from a potential new US-based rival, Andretti, to enter the championship.
“One thing that is different this season, is our look and feel is encapsulated under the tagline ‘We The People’ – the first line of the American Constitution,” said Steiner.
“There’s obviously a lot of talk about American teams right now, but we’re still currently the only American team on the Formula 1 grid.”
“Many have said for years that we haven’t exploited that fact, but I’ve always said that’s because we want to earn credibility within the paddock first,” he explained. “We’ve been through a lot in our short time, but along the way have amassed a very loyal, and growing fanbase, and we want to recognize them.”
Steiner said the livery was “some nice marketing, but anyone who works with my team knows how passionate they are, and how funny and genuine our fans are. This race is dedicated to them as, we the people, make Haas what it is.”
The other team running a special livery this weekend is Red Bull. The world champions previously announced they will use designs produced by fans at each of the three rounds to take place in the USA. This week’s race in Texas is the second, following the Miami Grand Prix in May.
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2023 United States Grand Prix
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