Logan Sargeant, Williams, Monaco, 2024

Advertising banners sticking in cars ‘shouldn’t happen in F1’ – Norris

Formula 1

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Lando Norris was one of several drivers whose qualifying session was disrupted when a damaged advertising hoarding became stuck in their car.

Charles Leclerc and Logan Sargeant also had to have debris from a shredded advertisement removed from their cars.

Advertisements are stuck to the barriers at several points around the Monaco track. However they have become damaged as drivers touch the barriers while seeking to improve their lap times.

Norris’ first run in Q1 was spoiled when his car picked up part of one banner. He had to switch to a second new set of soft tyres to ensure he progressed to Q2, which meant he did not have the luxury of a second set when he reached Q3.

“I’m happy with fourth in the end,” he told the official F1 site. “We had a scrappy Q1.

“I got some of the debris that was on the track and all the stickers that have been coming off. That’s something that shouldn’t be happening in Formula 1. That ruined my Q1 and made it a lot more stressful than what it needed to be.”

Leclerc also had to pit to have a piece of the banner removed from his front wing. Another piece stuck to the front-right of Sargeant’s Williams.

Norris was pleased with his qualifying effort under the circumstances, which left him two places behind team mate Oscar Piastri.

“In Q2 and Q3 I was happy. I made some good progress, obviously not everything that I needed.

“Oscar did a very good job so hats off to him. I think as a team it’s a good day for us. To be second and fourth was probably a bit better than we were expecting, so I think it’s a good sign.”

A McLaren mechanic removes an advertising banner which got stuck in Lando Norris' car
A McLaren mechanic removes an advertising banner which got stuck in Lando Norris’ car

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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9 comments on “Advertising banners sticking in cars ‘shouldn’t happen in F1’ – Norris”

  1. Crash barriers are not advertising hoardings and it’s been getting worse and worse the pay couple of years. Nothing was learnt from Sainz accident in Japan when a massive piece ended up plastered across the car of Gasly resulting in him not being able to see. Barriers need to be barriers and nothing more, it has to stop.

    1. Or paint the advert onto the barrier?
      If the advertiser is desperate enough to promote their product, then make them pay a bit more for a proper paint job rather than a cheap nasty sticker.

    2. Stuart B I struggle to comprehend what Sainz-Gasly incident you’re referring to & no worse or overkill than in the more distant past.

      @nullapax Painting is effectively impossible because everything is temporary, not to mention Monaco also hosts FE & Historic GP.

      1. @jerejj https://youtu.be/GZzpYlAOJfs?si=rybzLhSrH79TMfu9

        This should clear it up for you and it’s not overkill. A barrier should be just that, not somewhere to rest big cardboard adverts against or for placing stickers. It’s an increasing problem under Liberty as they chase more revenue.

  2. Ha! I actually was thinking about how the banners were attached looking at the the 1st corner and realized it were just big stickers stretched and put onto the barriers, which are essentialy stacked guard rails that do not offer much flat surface, so even a stronger gist of wind could possibly dettach them.

  3. This never happened when Monaco had its own local advertisers.
    Now we have armco with Aramco on it, with cheap scruffy banners right at the apex where the cars touch the barrier, so they get shredded within a few minutes. Duh!

    1. Although even pre-2023, armco barriers featured advertising banners.

  4. I couldn’t have guessed what caused Norris’ late pit entry in Q1, but indeed unacceptable, especially since the matter was brought up in the briefing, yet no one bothered to do anything in time for qualifying.

  5. Commerce before safety before sports

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