Alpine will use a special livery to promote a film starring its investor Ryan Reynolds at this weekend’s Belgian Grand Prix.
The team will also rebrand the helmets of both its drivers as well as the suits they and their mechanics will wear during the upcoming race weekend. The rebranding is to promote the film Deadpool and Wolverine which has been released today.While the A524s will remain predominantly unpainted on their flanks, the portions which are usually coloured blue will turn red this weekend. The edges of the colour sections have been given a torn effect and yellow slash marks added to the engine cover.
The drivers’ helmets will be styled to match each of the characters. Esteban Ocon will use a red and black helmet based on the character Deadpool, played by Reynolds, while Pierre Gasly will wear and yellow and black Wolverine design.
Ocon has worn a superhero-themed helmet before. At the 2022 United States Grand Prix he used a Spiderman design.
Reynolds, who runs an investment company which includes Wrexham Football Club, is part of a group which purchased a 24% stake in Alpine for £170 million in June last year.
This will be the second special livery Alpine has used this year. It is also running a pink livery for sponsor BWT at eight of this year’s races.
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Several other teams have also used special designs for other races. McLaren created a livery based on Ayrton Senna’s helmet design for the Monaco Grand Prix. In Miami, Ferrari promoted their new title sponsor with a part-blue livery and RB added rainbow colours to their car. Red Bull used a design based on their 2015 ‘Camo Bull’ testing livery at the British Grand Prix.
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2024 Belgian Grand Prix
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Mayrton
24th July 2024, 12:23
I’d say the better focus on other things first. What a team.. incredible
BasCB (@bascb)
24th July 2024, 13:12
It it brings in a few quid to enable them to actually upgrade the car, that’s a positive IMO. And this livery seems pretty good, be it that it reminds me more of a great one for Ferrari red than for Renault or Alpine, but solid effort, I would say.
Oople ZERO
24th July 2024, 14:22
What a silly comment.
Do you honestly think the same people who focus on marketing also design the car? smh…
Mayrton
25th July 2024, 10:55
Do you understand the concept of focus?
EffWunFan (@cairnsfella)
26th July 2024, 9:08
How does his comment suggest that he doesnt?
MacLeod (@macleod)
24th July 2024, 14:28
Alphine isn’t a team who is at the top of the budget cap and can use that money very well…. and it’s only paint.
bernasaurus (@bernasaurus)
24th July 2024, 16:32
I believe Ryan Reynolds is a part owner of the team. So it was probably all done very ‘in-house’ and perhaps the cross promotion opportunities were one of the reasons he wanted to invest.
MichaelN
24th July 2024, 18:20
The man certainly knows how the game is played.
Doh
24th July 2024, 12:37
Yay another 90% black car with a few coloured stickers.
Jere (@jerejj)
24th July 2024, 13:55
Even though blue getting temporarily replaced by red is effectively the only difference, I still like this one-off livery.
Btw, the pink design has only been used for the early events each season, Bahrain & Saudi Arabian GPs in 2022, all three first last season, & again the early Middle East rounds this season.
Simon
24th July 2024, 20:46
I wonder how long it took to “research” this unwarranted anecdotally?
SteveP
25th July 2024, 7:47
Not sure what you intended to say there.
That the research was anecdotally unwarranted? or that it was an unwarranted anecdote and the research was wasted?
I thought it was just another snippet of the usual trivia that comes up when no one has anything to argue about, i.e. it’s a fact that few people know, or possibly care about. Still a fact though. :)
Nulla Pax (@nullapax)
24th July 2024, 15:48
Linking with Hollywood will make Liberty Media incandescent with joy.
Domenicali will already have written his article about how this is the fans most popular paint scheme of any racing car of all time!
Craig
25th July 2024, 10:57
It’s hardly the first time an F1 car has had a movie sponsorship (Red Bull’s had several). I’m half hoping they go the whole hog for fun and Ocon and Gasley have suitably coloured overalls to go with their helmets.
AlanD
25th July 2024, 0:16
Am I the only one who sees BWT in big letters and thinks it is a sandwich flavour?
SteveP
25th July 2024, 7:49
Sandwiches?
It’s a clue! They are planning an RBR style overspend!
Jezson
25th July 2024, 8:58
It would be better if they used the same texture as Deadpool’s suit, this looks like just a scratched effect, but that’s the designer in me. In an ideal world, they could do a ‘BAR’ and have one liveried as Deadpool and the other as Wolverine… unfortunately, I think that livery rule still stands. I guess they could do that with their helmet designs, though.
Still… maximum effort.
Craig
25th July 2024, 11:00
I can understand why that rule exists (it’s a nightmare sometimes telling which driver drives for who in F2/3 and Indycars can change livery so many times it’s difficult to keep track) but I would like them to relax it a bit to enable things like Jaguar’s livery in Formula E (same basic livery but on one car it’s mirrored)
Bullfrog (@bullfrog)
25th July 2024, 14:52
Looks great. Completely wrong for an Alpine (like a red Williams used to be) and I hope it doesn’t get lost in a load of spray this weekend!