ITV4 to broadcast Formula E live in the UK
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Good news for those in the UK: All four rounds of the Formula E championship will be broadcast live on free-to-air television on ITV4:
@ITV4 confirms TV deal to broadcast all 10 #FormulaE races exclusively live and free-to-air in the UK @ITV pic.twitter.com/4zCy0fXYjY
— FIAFormulaE (@FIAformulaE) March 17, 2014
All 10 rounds of the 2014/2015 FIA Formula E Championship will be televised live and free-to-air in the UK after series organisers confirmed a broadcast deal with leading UK network ITV.
Brokered by international media company MP & Silva, the ITV agreement adds to existing deals with FOX Sports and Japan’s TV Asahi. Live coverage will be screened on ITV4 and ITV4 HD, alongside coverage on http://www.itv.com. The programme will also be available via the on-demand ITV Player service.
All programmes will feature comprehensive coverage of each live race together with pre-race build-up – including highlights from the day’s earlier practice and qualifying sessions – podium celebrations and post-race interviews.
ITV4 is one of the UK’s leading channels for motorsport coverage already screening extensive coverage of the British Touring Car Championship, along with British Superbikes and the World Rally Championship.Ali Russell, Chief Marketing Officer at Formula E, said: “We’re delighted to be announcing this partnership with ITV today and to be securing live, free-to-air coverage of all Formula E races for our UK fans – of which we’re confident there will be many. The UK is widely considered the home of motorsport and a very important market for Formula E. As such, with its unrivalled commitment to motorsport, ITV provides the perfect platform to showcase our new fully-electric series – which will also be racing in London in June 2015 – and to appeal to a new generation of motorsport fans.”
Niall Sloane, ITV’s Director of Sport, said: “I’m delighted ITV4 will be able to bring viewers the opportunity to see this innovative new series – which promises top-level open-wheel racing with the iconic backdrops of some of the world’s most famous cities. The coverage of this series adds another new dimension to ITV4’s motorsport portfolio.”
ITV joins previously announced broadcasters FOX Sports and TV Asahi who have all committed to showing live coverage of Formula E races. The FOX Sports deal alone covers 88 territories around the world and a potential global audience of 180million households, whilst TV Asahi boasts a household reach of 51.4million.
All Formula E events take place across a single day (Saturday) with races beginning at 16:00 local time. Further TV deals will be announced in the coming weeks.
Good to see Formula E getting their races free-to-air – probably the second best thing after streaming it online like the GT Series and WEC.
Just had a quick scan of my channels list and I do actually have ITV4, so I will be checking this out, just out of curiosity. I’m not familiar with all of the drivers as yet, but I’m sure I’ll catch up with it. It’s something a bit different.
Hopefully they’ve dropped that daft fan voted DRS thing though.
There are many other categories of motorsport I’m unable to watch due to the fact that they aren’t on the TV channels I have. It’s great news that this has been added to ITV4 because I will be able to watch it now.
@jamiefrankilf1 The internet knows when the first race, and all the races after that are.
Good to see it’s on ITV4. Not that stuff not being on TV in their country or on their subscription package stops anyone these days, but still. I wonder who they’ll get to present/host/commentate? Maybe they’ll use a load of their BTCC crew as most of the FE races are during the off-season.
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