John Hogan, the former Marlboro sponsorship chief who died yesterday, has been hailed as the “king of sponsorship” by the CEO of McLaren Racing, the team he helped turn into a dominant force in Formula 1.
John Hogan, the former Marlboro sponsorship chief who died yesterday, has been hailed as the “king of sponsorship” by the CEO of McLaren Racing, the team he helped turn into a dominant force in Formula 1.