Video: Alonso, Hamilton and Hakkinen advert

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Lewis Hamilton, Fernando Alonso, McLaren-Mercedes, Indianapolis, 2007, 2I’m not a fan of adverts ordinarily – but I make an exception when they’re done really well (and when they don’t interrupt the F1 race).

This new Mercedes advert featuring Lewis Hamilton, Fernando Alonso and Mika Hakkinen is great fun and sends up the rivalry between Hamilton and Alonso that certain elements of the press are doing their best to exaggerate.

Check out the video below, and this earlier feature on the best F1 adverts.

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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7 comments on “Video: Alonso, Hamilton and Hakkinen advert”

  1. Ollie
    21st July 2007, 15:36

    Thanks Keith, I’ve been looking for great cheeky advert from Mercedes. I love the ending with Hakkinen.

  2. sidepodcast.com
    21st July 2007, 16:09

    i loved this advert. so, so much better than that godawfull santader promo.

  3. Alianora La Canta
    21st July 2007, 19:14

    I loved it! So did my parents – it made one of the ad breaks really amusing. Now would someone please find a way of making the other four ad breaks per race go by quicker?

  4. Journeyer
    23rd July 2007, 0:47

    They had fun while doing it, and it shows! :) One of the best F1 ads ever!

  5. Jean
    23rd July 2007, 9:42

    I totally freaked when I saw this ad on Saturday, it must be one of the best ads on TV (not hard I know). Whoever came up with the idea is my kind of person. When it got to the punchline, I was crying it was such a good joke.

  6. M Smith
    23rd July 2007, 10:52

    A great advert! The ad breaks go so much faster when a good advert such as this is around. I love the punchline with Hakkinen as well.

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    Keith Collantine (@keithcollantine)
    23rd July 2007, 13:25

    In case you haven’t seen it yet here’s the behind the scenes ‘making of’ video.

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