Formula 1 and videoconferencing platform Zoom are offering a new Virtual Paddock Club to replace the real-world experience while normal activities are suspended due to the pandemic.
The first Virtual Paddock Club experiences, including contact with famous figures within the sport and live updates from the Red Bull Ring, were offered during the Styrian Grand Prix weekend. More will follow over the remainder of the first eight races which have been confirmed on the reorganised 2020 F1 calendar.
“We understood the opportunity Zoom presented to us, which was about delivering a live sporting experience for guests despite the fact much of sport is currently behind closed doors,” said F1’s director of commercial partnerships Ben Pincus.
“Zoom by its very nature is about enabling and connecting businesses remotely and this partnership, which has been developed virtually, is an example of just that. We are excited to work with Zoom to continue to connect businesses and their VIPs through this virtual hospitality experience.
“We hope this will be the first of many innovations we roll out in the coming months for our partners. Over the past few months, through Project Pitlane and Virtual Grand Prix races, we have seen the ability to innovate is imperative as we collectively adapt to an environment that continues to evolve.”
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2020 F1 season
- Pictures: Wrecked chassis from Grosjean’s Bahrain fireball crash to go on display
- Bottas vs Rosberg: Hamilton’s Mercedes team mates compared after 78 races each
- F1 revenues fell by $877 million in Covid-struck 2020 season
- Hamilton and Mercedes finally announce new deal for 2021 season
- F1 audience figures “strong” in 2020 despite dip in television viewers