Formula 1 and videoconferencing platform Zoom are offering a new Virtual Paddock Club to replace the real-world experience while normal activities are suspended due to the pandemic.
The first Virtual Paddock Club experiences, including contact with famous figures within the sport and live updates from the Red Bull Ring, were offered during the Styrian Grand Prix weekend. More will follow over the remainder of the first eight races which have been confirmed on the reorganised 2020 F1 calendar.
“We understood the opportunity Zoom presented to us, which was about delivering a live sporting experience for guests despite the fact much of sport is currently behind closed doors,” said F1’s director of commercial partnerships Ben Pincus.
“Zoom by its very nature is about enabling and connecting businesses remotely and this partnership, which has been developed virtually, is an example of just that. We are excited to work with Zoom to continue to connect businesses and their VIPs through this virtual hospitality experience.
“We hope this will be the first of many innovations we roll out in the coming months for our partners. Over the past few months, through Project Pitlane and Virtual Grand Prix races, we have seen the ability to innovate is imperative as we collectively adapt to an environment that continues to evolve.”
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