The next new name for Red Bull’s second Formula 1 team appears to have been revealed in an intellectual property registration by the company.
Earlier this year Red Bull motorsport consultant Helmut Marko revealed AlphaTauri will have its third different name in six years next season.
The team has since submitted paperwork to officially register the name ‘Racing Bulls’ for a broad range of applications (pictured top).
The choice of name echoes ‘Racing Point’, the name used in 2019 and 2020 by the team now known as Aston Martin following its purchase by Lawrence Stroll. The name was stylised as ‘Racing’ followed by a bullet point, which allowed the team to draw more attention to its title sponsors.
The changes at AlphaTauri ahead of the 2024 go much deeper than a new name. This weekend is the last for team principal Franz Tost, who has run it since Red Bull purchased and rebranded the Minardi team ahead of the 2006 season. Peter Bayer has been appointed as CEO and Laurent Mekies will join from Ferrari to become its new team principal.
AlphaTauri is one of two teams set to change names next year. This weekend’s Abu Dhabi Grand Prix is the last time Alfa Romeo’s branding will appear on the cars run by Sauber. The team is expected to confirm its naming plans next month, with a return to the Sauber name seen from 1993 to 2005 and again from 2011 to 2018 understood to be on the cards.
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