Netflix reveals first trailer for Full Speed – NASCAR’s answer to F1’s Drive to Survive

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Formula 1’s hugely successful Netflix series Drive to Survive has inspired other imitators in the motor racing world.

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Moto GP Unlimited arrived in 2022, IndyCar launched 100 Days to Indy last year and the third series of Formula E’s Unplugged hit screens earlier this month.

Now one of the biggest four-wheeled motorsport competitions has given a first glimpse of its new series which will compete directly against Drive to Survive on the same Netflix platform. Full Speed, which will arrive on Netflix at the end of the month, takes a behind-the-scenes look at NASCAR.

The promoters of America’s most popular form of motor racing will be eager to recreate the enormous success of Drive to Survive, which has been credited with raising the profile of F1 in the USA. Since the global series was taken over by Liberty Media in 2017 the number of US rounds on the schedule has increased to three, including heavily promoted rounds in Miami and Las Vegas, both home to NASCAR rounds.

While NASCAR’s popularity remains seemingly unaffected, like F1 the series has embraced several innovations in recent years as it strives to bolster its popularity. It added its first street race last year in Chicago and sent a team including seven-times champion Jimmie Johnson and F1 world champion Jenson Button to compete a modified NASCAR at Le Mans.

The sixth season of F1’s Drive to Survive is expected to arrive shortly before the start of pre-season texting next month.

F1 has continued to build on its relationship with Netflix. Last year four drivers participated in the first live sporting event streamed by the platform. Lando Norris, Carlos Sainz Jnr, Pierre Gasly and Alexander Albon competed for the Netflix Cup, each partnered with a professional golf player, at the Wynn Golf Club ahead of the Las Vegas Grand Prix.

Video: NASCAR Full Speed trailer

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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3 comments on “Netflix reveals first trailer for Full Speed – NASCAR’s answer to F1’s Drive to Survive”

  1. Profile Photo

    PacificPR (@streydt)
    11th January 2024, 9:53

    Looking forward to this. Really curious to see what Liberty thinks F1 should be like.. or should become ;-)

  2. Profile Photo

    UNeedAFinn2Win (@uneedafinn2win)
    11th January 2024, 13:18

    I’d disagree with

    While NASCAR’s popularity remains seemingly unaffected

    It would seem the local tintops racing on ovals is not doing all that well
    Every source I can find points up to a 5% decrease in total viewership in 2023, dropping well below 3 million. For context,

    A good indicator of Nascar’s overall popularity is the Daytona 500, which saw an eight per cent decrease in viewership compared to 2022, averaging 8.18 million viewers. For context, the audience for the Daytona 500 has more than halved in the space of a decade – viewership in 2013 was 16.65 million

    from blackbookmotorsport et al

  3. Profile Photo

    spoutnik (@spoutnik)
    12th January 2024, 14:44

    Should I try the first episode out of curiosity ?

    I’m really not sure it will entertain me because it’s local oval races and I don’t know any driver.
    Also by design there is some morbid expectations for the “big one” which I dislike very much.

    So currently I’m only watching oval races if Alonso drives a car or if it’s Days of Thunder movie.

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