NASCAR puts full race replays on YouTube

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    Keith Collantine

    NASCAR has announced fans can now watch full-length replays of its races on YouTube:

    NASCAR Digital Media And YouTube Team Up To Provide Full-Length Race Replays

    Do you ever wish you could re-watch the bold passes and precise pit stops that secured your favorite driver a win during the Chase for the NASCAR Sprint Cup?

    For the first time ever, YouTube and NASCAR Digital Media have collaborated to give race fans the chance to relive every moment of NASCAR’s completely revamped playoffs. For the remainder of NASCAR’s postseason, fans will be able to view full-length replays of NASCAR Sprint Cup Series races on NASCAR’s official YouTube channel, free of charge.

    Complete race replays of each Chase for the NASCAR Sprint Cup race broadcast will be available at each week following the event. Fans may visit the playlist entitled, “Full NASCAR Sprint Cup Series Race Replays – 2014” on the channel’s landing page to access the videos.

    “Enhancing the fan experience through NASCAR’s digital properties is at the core of everything we do, and providing free, full-length race replays on YouTube gives our fans another easy way to interact with the sport,” said Colin Smith, managing director of NASCAR Digital Media.

    NASCAR Digital Media launched a completely redesigned digital platform in January 2013, which included a brand new YouTube channel. Since then, NASCAR Digital Media, in collaboration with the league’s Entertainment Marketing team, has provided NASCAR fans with fresh content through integrations with YouTube stars, such as the creators of the Canadian cooking show Epic Meal Time, the family-friendly EvanTube and Ultimate Frisbee player Brodie Smith. NASCAR Sprint Cup Series race replays are a part of the league’s overall strategy to make NASCAR’s digital properties the premier destination for NASCAR content – before, during and post-race day.

    “Having full NASCAR races on YouTube for the first time will be a big win for fans around the world, letting them watch anywhere on any device,” said Claude Ruibal, YouTube’s Global Head of Sports Partnerships. “On YouTube, NASCAR Digital Media is now able to connect even more of their fans with the sport they love.”

    Here’s Sunday’s race from New Hampshire:


    That’s great from NASCAR! While I do not follow the series, I reckon it’s a nice move for the fans, as I would like the same to happen to F1, though impossible, at least under Bernie’s guidance.

    GT Racer

    Not fully down to Bernie, Its down to contracts.

    For F1 broadcasters buy exclusive TV & online rights for there respective regions. In the UK for example the Sky/BBC dead gives the 2 of them exclusive UK rights to F1 TV/online content distribution of races so even if FOM were to post races online they would almost certainly be Geo-Blocked in the UK as well as in the vast majority of other regions.

    Looking at other categories, WRC recently launched an online streaming service but its Geo-Blocked in the UK because BT Sport signed an exclusivity deal for the daily highlights & live content.
    Some rounds of the Blanchpain Sprint & endurance series are Geo-Blocked in the UK depending on if they have live TV coverage or not & the live streaming for DTM is also Geo-Blocked in the UK again because BT Sport signed an exclusive deal for all live content.

    Its easier for Nascar because the coverage is produced specifically for the American network (ESPN atm) & its then left to the American network (Fox, ESPN, NBC next year) on what they let Nascar do with the coverage in terms of online. And with ESPN ending there Nascar coverage at the end of this year they likely don’t care what nascar does with the coverage right now as far as posting full races goes, I’d be surprised if its continued into 2015 when the coverage goes back to Fox & returns on NBC.
    It’s the same with Indycar, They used to have online streaming content & used to post full-races on there Youtube channel but they are no longer able to because NBC do not allow them to.

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