[slmtaylor]

How does the image of F1 affect peoples purchases? Is success linked to peoples buying choices. Have Renault seen an increase in european and asian sales due to thier links with Red Bull. Did Rothmans sell more cigarettes when they sponsored the dominant Williams years. How much money does Ferrari merchandising bring in compared to car sales. There are innumerate links to success in sport and retail spin offs. I think you will enjoy writing this thesis. Good luck.

[Author]

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