McLaren’s long-serving motorhome, officially known as the Brand Centre, will no longer be seen around the racing tracks of Europe.
However the team has brought new facilities to Imola for this weekend’s Emilia-Romagna Grand Prix. Team principal Andreas Seidl explained the current arrangement is temporary and they will introduce a full-time replacement later in the season.
“It’s still a work in progress on our side,” he said. “The hospitality you see at the moment in the paddock for McLaren is still an interim solution which is quite cost-effective. We are planning later in the year to introduce our updated hospitality once the world is also a bit more back to normal and we are allowed to welcome guests as well.”
Formula 1 has set itself a target of becoming a net zero producer of carbon by 2030. Seidl confirmed the team’s new facilities are intended to reduce their environmental impact.
“In terms of the update, I don’t want to go too much into the detail, but one focus was clearly to have a solution for us in place for McLaren in the future which is much more sustainable in terms of how to transport it, how to set it up, how to use it. The clear objective is to have a more sustainable solution in place.”
Formula 1 motorsport director Ross Brawn previously suggested the teams could do away with their motorhomes entirely and use facilities provided by the circuits, a proposal which met opposition. Seidl said discussions on the subject will continue.
“It’s simply about finding the right balance going forward,” he said. “When I look at our updated hospitality that we will bring later in the season, we will make a big step forward in terms of its operation and the sustainability that comes with it which is, again, I think clearly, something which is future-orientated.
“The discussion is still ongoing with Formula 1 together with the other teams and again, it’s simply about finding the right balance.”
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