Renault has confirmed its Formula 1 team will be known as Alpine from next year.2021 F1 season will be ‘Alpine F1 Team, equipped with a Renault E-Tech hybrid engine’.
The Alpine brand was created in 1955 but ceased production of road cars in 1995. Renault relaunched the brand three years ago with a new two-seater coupe, the A110.
“Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers,” said Renault CEO Luca de Meo. “By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport.
“We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity and audacity.”
The team released a teaser image indicating it will adopt Alpine’s traditional blue colour scheme.
“This change comes at a key moment in the trajectory of the team and the sport,” said Renault team principal Cyril Abiteboul, who was recently put in charge of the Alpine brand.
“Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility,” said Abiteboul.
Renault recently confirmed it had signed the new Concorde Agreement, extending its commitment to compete in Formula 1.
“The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues [and] simpler and progressive in its governance,” said Abiteboul. “The implementation of the ‘budget cap’ will put an end to the expense race and will allow the signatory teams to be measured for their sporting value.
“Alpine has its place in Formula 1 and can challenge for victory.”
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