Renault confirms new Alpine name for F1 team in 2021 and teases blue colour scheme

2021 F1 season

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Renault has confirmed its Formula 1 team will be known as Alpine from next year.

The team announced on Sunday its official title for the 2021 F1 season will be ‘Alpine F1 Team, equipped with a Renault E-Tech hybrid engine’.

The Alpine brand was created in 1955 but ceased production of road cars in 1995. Renault relaunched the brand three years ago with a new two-seater coupe, the A110.

“Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers,” said Renault CEO Luca de Meo. “By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport.

“We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity and audacity.”

The team released a teaser image indicating it will adopt Alpine’s traditional blue colour scheme.

“This change comes at a key moment in the trajectory of the team and the sport,” said Renault team principal Cyril Abiteboul, who was recently put in charge of the Alpine brand.

“Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility,” said Abiteboul.

Renault recently confirmed it had signed the new Concorde Agreement, extending its commitment to compete in Formula 1.

“The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues [and] simpler and progressive in its governance,” said Abiteboul. “The implementation of the ‘budget cap’ will put an end to the expense race and will allow the signatory teams to be measured for their sporting value.

“Alpine has its place in Formula 1 and can challenge for victory.”

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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29 comments on “Renault confirms new Alpine name for F1 team in 2021 and teases blue colour scheme”

  1. Gives them a great chance to massively improve the layout, but remembering it’s Renault they’ll probably just blow that chance too.

  2. We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity and audacity.

    Don’t you love it when people say a lot without saying anything of substance?

    1. Me when trying to reach the 5000 word count on my undergrad essay :P

    2. Why? Doesn’t changing formal name mean that everything will be different (of course for the better)? I ignore official branding, it would feel like being a victim of PR. It was Renault, it’ll remain Renault (same people, same tech, same facilities, same financing structure, same fans, same…). Torro… Ehm Alpha whatever is still Red Bull 2 in my mind, I don’t even care to recall this new name when I think about the team. I think we all know what it means when someone is ashamed of his/her own name.

  3. Cultural appropriation. Alpine is a great brand but it’s connected with rally cars. It’s all a bit desperate. Renault are just getting back to something like a good team, they have a proud and successful history in F1 and they’re going to graft on the Alpine badge because they can’t shift many Alpine cars. Play things for the gods F1 is, it seems.

    1. Alpine has an heritage in Rally, but so what ? Do you mean that Huyndai cannot go to F1 one day because they are in Rally today ? Or that Audi should not have been in endurance ? Alpine is today the “sport branding” of Renault, and it’s been so for a long time. Make sense to use that brand in F1, and with the Renault engine at the back, everybody’s going to call the team “Alpine-Renault”, which is perfect for them…

  4. A penny for Fernando’s thoughts…

    1. Not so sure he’d care a lot. It’s just a rebranding, it won’t affect performance. They would be as good (or bad) with the Renault name.

    2. Alpine is an anagram for “el pain” … he will suffer ;-)

      1. suffer by bread! :-)

    3. “Looks like the car I won my first championship with.”?

  5. OK. So when they put sister-brand Infiniti on the Red Bull cars Renault weren’t happy. And now that they have their own respectable team…. they put Alpine one it.

    I don’t get it. The Renault brand is way more connected to Formula 1. Most people remotely interested in F1 know about the 2005 and 2006 seasons and Renaults succes. Besides, Renault mostly only hurt their reputation between 2014 and 2018 with slow-unreliable engines. From 2019 onwards they fixed that – they are a respectable team now. Why wouldn’t they want the Renault-brand to benefit from that?

    1. My guess is that Renault isn’t really selling sports/performance cars. This is great way to re-launch a new car brand.

    2. Yes, it’s a great marketing idea but an even better one would be… Renault Alpine tying the manufacturer to the performance division like Mercedes AMG.

      1. @freelittlebirds Or why not name it Alpine-Renault? Since Renault is still the PU manufacturer. It would be like McLaren-Honda, and has a ring to it. Certinaly better than “Alpine F1 Team, equipped with a Renault E-Tech hybrid engine”, I mean, what even is that name? Maybe Racing Point should change their official name to “BWT Racing Point F1 Team, equipped with a 2019 Mercedes chassis”.

    3. This could be some kind of move to prepare for the new budget cap regs for next season.

  6. I do enjoy the fact that the official F1 site can never have an exclusive anymore. All it ever does is confirm news from this site. Well done again Keith and Dieter

    1. @eurobrun They do have own stuff as well.

  7. Nice, I dig it. It kind of resembles the Toro Rosso livery, I hope they´ll add some yellow.

  8. If they were Confident about 2022 they would have Kept the Renault name. So this is to prevent more damage to the Ref name…

  9. If they were Confident about 2022 they would have Kept the Renault name. So this is to prevent more damage to the Renault name…

  10. Can’t help but think they’re changing the name and branding because the Renault works team driving around in the lower edges of the top ten is embarrassing for the company. It’ll be a shame to see a yellow car disappear from the grid to be honest. Personally I had wanted a more vibrant blue F1 team to turn up, but I can’t say I’m fond of Alonso or Ocon so… ah well.

  11. Knives out for supercar brands in F1.
    Ferrari, McLaren, Aston Martin, Alpine.
    Still missing: Lamborghini, Bugatti (are they still there?), Porsche. They’re all VW group, I guess.

    With the new budget all you need now is one reliable title sponsor, half a dozen smaller ones and the F1 revenue. And of course you need a team.
    I believe that’s what the investment group saw in Williams. If they can get to midfield, selling a turn key F1 operation for profit shouldn’t be hard.

    1. Personally, I’d love to see BMW back in F1. I thought they did a very good job when they were in F1, both as an engine manufacturing and a works team. Would be interesting to see the two German giants in Mercedes and BMW fighting in F1, although the fact Mercedes will almost certainly trounce them (at least for the first few years) might be one reason they won’t join.

  12. Alpine, Aston Martin, Alpha Tauri, Alfa Romeo. The A’s have taken over. From zero to four in a few years!

    1. Any day now for the Aaron A. Aaronson Formula 1 Team.

      1. Don’t give Dorilton Capital ideas 🤫 😂

  13. I guess Renault is too big a name for them to be failing to succeed. A bit like Ford dodging a bullet naming their team Jaguar instead of Ford… Alpine or Jaguar can take the embarrasment, but it’d be harder to swallow as Renault.

    That being said, if a team is succesful it makes a lot more sense to put the parent company’s name instead of an very small, niche sport car company

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