Alfa Romeo reveal special livery for home race promoting new sports car

2023 Italian Grand Prix

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Alfa Romeo have become the latest team to announce a special livery for the Italian Grand Prix, which marks the third race in a row they have introduced a one-off design for their car.

In Belgium they ran neon green elements on the usual black and red livery of the C43, then in the Netherlands last weekend they ran a livery based on the F1 ‘Art Car’ that they had designed earlier in the year.

For this weekend, the black sides and wings of the car have been retained but the amount of red paint has been reduced at the front and rear of the chassis as white and green have been squeezed in alongside it to create the Italian flag.

Although the team is based in Switzerland, the Alfa Romeo brand is Italian and will use the grand prix weekend to unveil their new 33 Stradale sports car, inspired by a 1967 model of the same name, which will have a limited production run.

Gold wheel covers and typography will be used on the C43 too in homage to the 33 Stradale, and the livery was presented to the world today at the official Alfa Romeo Museum in Arese, with drivers Valtteri Bottas and Zhou Guanyu present.

“As we approach our home race in Monza, it’s a pleasure to unveil this incredible livery, a true tribute not only to the 33 Stradale, but to Alfa Romeo as a whole and to the country it hails from, Italy,” said team representative Alessando Alunni Bravi.

“This livery is probably one of the most beautiful we’ve ever had on a car, and to be able to showcase it in front of our home crowd – including hundreds of our team members from Hinwil on the grandstands – is an honour for all of us. Personally, I am excited by the references to the 33 Stradale: the original model from 1967 was an iconic car that influenced style and design for a generation and beyond, and its latest incarnation embodies all this heritage while also setting the path to the future of Alfa Romeo.”

Fellow Italian team Ferrari are also running a one-off livery at Monza, to celebrate their 2023 Le Mans 24 Hours win earlier this year.

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2023 Italian Grand Prix

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Author information

Ida Wood
Often found in junior single-seater paddocks around Europe doing journalism and television commentary, or dabbling in teaching photography back in the UK. Currently based...

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18 comments on “Alfa Romeo reveal special livery for home race promoting new sports car”

    1. Yeah, it’s been ages since we really got a stunning and nice looking special livery. This one certainly does the job.

    2. It’s black, with an Italian flag draped over part of it.
      What’s great about that as a design?

  1. I really like this.
    But…

    This livery is probably one of the most beautiful we’ve ever had on a car,

    just reinforces how unimaginative the regular livery is. Just use this!

  2. At least they are launching a sports car and not an effing bus.

    1. And it’s absolutely gorgeous, @bullfrog!

      https://cdn.motor1.com/images/mgl/XB04ek/s3/alfa-romeo-33-stradale-2023.jpg

      Although I’d also like to see them design a bus, of course. :)

      1. Very smart!

      2. They have and it’s called the Stelvio…

        The Stradale’s lovely though – inspired by a different era from the 8C, but just as nicely done.

  3. which marks the third race in a row they have introduced a one-off design for their car.

    Honestly it’s starting to get a bit pointless after a while. People usually like one-off liveries – when done right they can become iconic (Red Bull’s white Honda Turkey 2021, McLaren’s light blue/orange Gulf Monaco 2021).
    But we’ve gotten to a point of oversaturation, 3 different liveries for 3 races is too much, and most of them (the regular one plus the previous 2 specials) are pretty boring. Nobody will remember them after a month, let alone a year. Plus, Alfa Romeo has more important things to worry about their car, than its appearance…

    1. It would be cool if the regular one offs actually looked great like say he Monaco guld McLaren one. I genuinely don’t understand if this one for Monza is a finished livery or not lol

  4. Brenda says

    https://www.youtube.com/watch?v=H6-IQAdFU3w

    Third “one-off” livery in a row, you say… Alfa Romeo getting in all the marketing opportunities before the end of the deal I guess 🤔

  5. Weren’t national flag based livery banned?

    1. I think British and Italians liveries are allowed as they were always around. With the current rules it should be not possible indeed.

  6. notagrumpyfan
    31st August 2023, 6:59

    In Belgium they ran neon green elements on the usual black and red livery of the C43, then in the Netherlands last weekend they ran a livery based on the F1 ‘Art Car’ that they had designed earlier in the year.

    luckily the press writers about this, because I didn’t notice the differences when watching those races.

    1. Yes, the only time anyone noticed one of their cars was when Zhou buried it in the tyre wall up to its back wheels.

  7. So it’s a Mercedes that accidentally hit two Italian flags. One head on and one it side swiped. Nice.

  8. Great improvement and besides harder to confuse with Ferrari than the present one

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