Alfa Romeo reveal “disruptive livery” for Belgian Grand Prix

2023 Belgian Grand Prix

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Alfa Romeo have revealed new and “striking” changes to their livery for this weekend’s Belgian Grand Prix.

The team has brightened up its usual black and red livery with the addition of neon green elements to draw attention to its sponsor Kick, a live streaming platform.

Team representative Alessandro Alunni Bravi said the new style is “something designed to be different and create attention”.

Kick also has “an ambitious programme for this year’s F1 Esports Pro Championship,” said Alunni Bravi. “We’re happy to celebrate their work with an equally disruptive livery for this weekend.”

The new look for the car will also be available for players of the official Formula 1 game, F1 23, to download.

F1 teams are increasingly using special liveries for promotional reasons. McLaren have run two already this year, one in Monaco celebrating their wins in the three ‘triple crown’ races and another at the British Grand Prix for a sponsor.

Williams also changed their livery at Silverstone, marking their milestone 800th race, and will run another for a sponsor in three races later this year. Red Bull are running livery changes designed by fans at the three rounds of the world championship held in the USA.

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2023 Belgian Grand Prix

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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26 comments on “Alfa Romeo reveal “disruptive livery” for Belgian Grand Prix”

  1. Ah, the old “let’s put neon signs on it” one.

    I guess at least they are frank about this not being a good looking livery (“disruptive” –> ugly, hurting your eyes so you notice it)

    1. 30 years ago, that was a good sign that a team was about to disappear… it’s kind of true with Alfa

  2. Sorry but it’s not a new livery if you just add a sponsor.

  3. For a second I thought it was another Crypto scam so at least it was pleasantly surprising to find out it’s just another classic dotcom failure this time.

  4. Disruptive livery….oh Lord…the marketing dept has had too much fizzy pop again.

    Stop nobbing about with daft stickers and just improve the car!

    1. You think the stickering department would be good at sidepod aero design, I guess?

    2. The livery is not my cup of tea, but the daft stickers help pay for the improvements to the car.

    3. Not related, but there was a good bit in the Flavio Briatore interview on F1 Beyond the Grid where he recounted the chassis guys at Benetton were complaining that the excessive amount of stickers weighed down the car, to which Briatore supposedly said something along the lines of; ‘Fine, take the stickers off, but then we can’t afford to race’.

    4. say you don’t know how F1 teams work without actually saying it……

    5. LOL. This made me laugh.

  5. Abies de Wet
    24th July 2023, 13:22

    I Love It…

    1. Me too, surprised many here don’t.

    2. I also like it. Finally their livery has something different than the very typical colors of black and red.

  6. That neon green surely only looks decent in the studio. Out on a bright track it might look garish… at best.

    1. I’m worried you’re right, but hopefully in real life / without professional lighting the green will look a washed-out olive colour. That would be preferable to disruptive neon

  7. I thought they’d forgotten to wash off the flow-vis paint!

    1. Ha ha yes :D

      Another race, another new team livery. Who’s next? :)

  8. My applause for putting “disruptive” in quotes to make it clear that this is a statement from Alfa Romeo and not an actual description.

    1. Seconded! I’m surprised they didn’t call it “brave” or “fearless” on top of that

      1. It’s actually a “bold move, Cotton”

  9. Lookiwroteacomment
    24th July 2023, 16:01

    For those that don’t know. Which, I imagine is a few. Kick is a streaming service like Twitch or YouTube live. It is owned by a very successful online gambling company called Stake. Which have been throwing alot of money around recently, it would be interesting to know how much they are putting into f1 now. IMHO gambling, alcohol and cigarette companies shouldn’t be allowed to advertise in f1 but money makes the world turn I suppose.

    1. I hadn’t realised Kick was owned by a gambling company, and I’m disappointed at the way gambling is becoming normalised via TV adverts, sponsorship, etc, in much the same way as cigarettes were normalised in previous years.

      You said: “IMHO gambling, alcohol and cigarette companies shouldn’t be allowed to advertise in f1 but money makes the world turn I suppose”

      F1 previously had an exemption to the tobacco advertising ban because they reckoned they needed the money, but eventually they’ve learned to live without it. They could do the same with alcohol and gambling, but at the moment I don’t think the public would support such a move and it is difficult to know where to draw the line. Payday loan companies? CBD products? Fast-food companies which cause kids to become overweight? Dieting and weight loss products which leads to anorexia in teens? Political parties or religions? It is a slippery slope once you start legislating. Sporting organisations already have it within their own means to reject sponsorship offers if they consider the source is unethical, but few if any will consider that.

    2. I wasn’t aware that Kick is owned by Stake, thanks for clarifying

      So another “promote the subsidiary/partner company” situation, which other teams have done before

    3. F1 is what it is now thanks to tobacco money. I would argue that the sport has gone downhill since they were forced out

  10. Coventry Climax
    24th July 2023, 18:52

    Even without someone being creative with flow-vis, Alfa are already the most disruptive on the list this season, having taken out two Alpines in one strike.

  11. Hopefully it will not disrupt the performance of the car which lacks consistency as it is.

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