Alfa Romeo reveal “disruptive livery” for Belgian Grand Prix

26 comments on “Alfa Romeo reveal “disruptive livery” for Belgian Grand Prix”

1. 

   BasCB (@bascb)
   24th July 2023, 11:21

   Ah, the old “let’s put neon signs on it” one.

   I guess at least they are frank about this not being a good looking livery (“disruptive” –> ugly, hurting your eyes so you notice it)
   1. 

      Bullfrog (@bullfrog)
      24th July 2023, 12:41

      30 years ago, that was a good sign that a team was about to disappear… it’s kind of true with Alfa
2. 

   cduk_mugello (@cduk_mugello)
   24th July 2023, 11:21

   Sorry but it’s not a new livery if you just add a sponsor.
3. 

   SjaakFoo (@sjaakfoo)
   24th July 2023, 11:32

   For a second I thought it was another Crypto scam so at least it was pleasantly surprising to find out it’s just another classic dotcom failure this time.
4. 

   bip
   24th July 2023, 13:03

   Disruptive livery….oh Lord…the marketing dept has had too much fizzy pop again.

   Stop nobbing about with daft stickers and just improve the car!
   1. 

      SjaakFoo (@sjaakfoo)
      24th July 2023, 13:13

      You think the stickering department would be good at sidepod aero design, I guess?
   2. 

      Leroy (@g-funk)
      24th July 2023, 14:12

      The livery is not my cup of tea, but the daft stickers help pay for the improvements to the car.
   3. 

      MichaelN
      24th July 2023, 15:26

      Not related, but there was a good bit in the Flavio Briatore interview on F1 Beyond the Grid where he recounted the chassis guys at Benetton were complaining that the excessive amount of stickers weighed down the car, to which Briatore supposedly said something along the lines of; ‘Fine, take the stickers off, but then we can’t afford to race’.
   4. 

      Oople
      24th July 2023, 15:32

      say you don’t know how F1 teams work without actually saying it……
   5. 

      Phil Norman (@phil-f1-21)
      24th July 2023, 16:32

      LOL. This made me laugh.
5. 

   Abies de Wet
   24th July 2023, 13:22

   I Love It…
   1. 

      Esploratore (@esploratore1)
      24th July 2023, 19:04

      Me too, surprised many here don’t.
   2. 

      Peter707
      25th July 2023, 12:56

      I also like it. Finally their livery has something different than the very typical colors of black and red.
6. 

   Ciaran (@ciaran)
   24th July 2023, 14:05

   That neon green surely only looks decent in the studio. Out on a bright track it might look garish… at best.
   1. 

      Alex (@)
      24th July 2023, 20:28

      I’m worried you’re right, but hopefully in real life / without professional lighting the green will look a washed-out olive colour. That would be preferable to disruptive neon
7. 

   skylab (@skylab)
   24th July 2023, 14:18

   I thought they’d forgotten to wash off the flow-vis paint!
   1. 

      Iona
      24th July 2023, 14:34

      Ha ha yes :D

      Another race, another new team livery. Who’s next? :)
8. 

   Dani B. Molina (@esmiz)
   24th July 2023, 14:34

   My applause for putting “disruptive” in quotes to make it clear that this is a statement from Alfa Romeo and not an actual description.
   1. 

      Ciaran (@ciaran)
      24th July 2023, 18:52

      Seconded! I’m surprised they didn’t call it “brave” or “fearless” on top of that
      1. 

         Alex (@)
         24th July 2023, 20:29

         It’s actually a “bold move, Cotton”
9. 

   Lookiwroteacomment
   24th July 2023, 16:01

   For those that don’t know. Which, I imagine is a few. Kick is a streaming service like Twitch or YouTube live. It is owned by a very successful online gambling company called Stake. Which have been throwing alot of money around recently, it would be interesting to know how much they are putting into f1 now. IMHO gambling, alcohol and cigarette companies shouldn’t be allowed to advertise in f1 but money makes the world turn I suppose.
   1. 

      AlanD
      24th July 2023, 17:40

      I hadn’t realised Kick was owned by a gambling company, and I’m disappointed at the way gambling is becoming normalised via TV adverts, sponsorship, etc, in much the same way as cigarettes were normalised in previous years.

      You said: “IMHO gambling, alcohol and cigarette companies shouldn’t be allowed to advertise in f1 but money makes the world turn I suppose”

      F1 previously had an exemption to the tobacco advertising ban because they reckoned they needed the money, but eventually they’ve learned to live without it. They could do the same with alcohol and gambling, but at the moment I don’t think the public would support such a move and it is difficult to know where to draw the line. Payday loan companies? CBD products? Fast-food companies which cause kids to become overweight? Dieting and weight loss products which leads to anorexia in teens? Political parties or religions? It is a slippery slope once you start legislating. Sporting organisations already have it within their own means to reject sponsorship offers if they consider the source is unethical, but few if any will consider that.
   2. 

      Iona
      24th July 2023, 17:45

      I wasn’t aware that Kick is owned by Stake, thanks for clarifying

      So another “promote the subsidiary/partner company” situation, which other teams have done before
   3. 

      MarkWebber (@markwebber)
      24th July 2023, 21:03

      F1 is what it is now thanks to tobacco money. I would argue that the sport has gone downhill since they were forced out
10. 

    Coventry Climax
    24th July 2023, 18:52

    Even without someone being creative with flow-vis, Alfa are already the most disruptive on the list this season, having taken out two Alpines in one strike.
11. 

    Pinak Ghosh (@pinakghosh)
    26th July 2023, 19:03

    Hopefully it will not disrupt the performance of the car which lacks consistency as it is.

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